Published on: 2012-01-20 17:22:23

Time Warner Cable is today launching a new iPhone application that allows customers to watch live television from their iPhone or iPod Touch device as well as control, manage and program their DVR. With the new app, users can browse the TV guide, favorite channels and search for programs by title or episode name. There is a small catch to all this live TV-viewing, of course: it only works within the home. The app joins TWC’s iPad app, released back in March 2011 and the Android app launched last month. The new iPhone version is actually a universal app , meaning one download now supports both the phone and tablet platforms. As you may expect, you can’t watch live TV just anywhere – the iOS device has to be connected to the home’s Wi-Fi network in order to function. It also offers a number of features typical for TV provider mobile apps, including a remote control functionality, the ability to program your DVR (this feature also works remotely), and the ability to configure parental controls, among other things. The app is fairly backward-compatible, however, as it works on iPhone 3GS and up, iPod Touch (3rd or 4th gen) and any iPad, all of which have to run at least iOS 4.3. Customers will also have to have the Navigator set-top box or a DVR in their home, as other models may not function properly. TWC isn’t the first to add mobile phone support for its TV service. Comcast’s app arrived on the scene in May 2011, Cablevision launched on iOS in August and  Verizon FiOS has FlexView , which works on the iPad and Android (but not iPhone). TWC TV for iOS is available here on iTunes.

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Time Warner Cable’s New iPhone App Brings Live TV To The Small Screen

Published on: 2012-01-10 09:00:06

Here are some highlights from yesterday’s post on TechCrunch Gadgets: Live Coverage of CES 2012 Eyes On: The Delightfully Retro Samsung DA-E75 Speaker Dock New Pocket Projectors From 3M Pump Up The Lumens MakerBot Announces Their Latest 3D Printer, The Replicator Vizio Breaks Into PC Market With Five New Models Monster Wins CES With Feathers And Spikes

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Daily Crunch: Showtime

Check out this informative article written by TechCrunch. It provides interesting digital marketing information. To see all new blog posts featuring great marketing info, click here

Published on: 2012-01-02 19:10:40

Did you know that your brain releases dopamine when it processes something new? At least that’s what the Internet told me . Apparently dopamine is key in establishing a craving, which could be why ever-updating sites like blogs or Reddit are so popular. There is always something new. It could also be why some people always crave more gadgets. You’re bored with your Galaxy SII and hope the Galaxy Nexus will satisfy that burning desire, which it probably will ( unless you’re MG ). But don’t do it — at least not now. We’re officially in a holding pattern. It’s a really bad time to buy most consumer electronic products. This happens several times a year. I know there are some tempting post-holiday offers out there. But don’t do it. Wait a few weeks. You have nothing to lose and everything to gain. There are big things on tap the first part of 2012. CES officially kicks off next week, but products will start hitting the wire this week. Then, come February, countless Ice Cream Sandwich phones and tablets will likely drop at Mobile World Congress. Apple generally announces something big in both January and February/early March, too. Last year it was the Verizon iPhone, the iPad 2 and a MacBook Pro spec refresh. Seriously, just take a step back, take a deep breath, and wait for the next generation of product. Even Amazon is said to have a new Fire on tap. CES 2012 is set to be a huge show . Intel will have a large showing as nearly every computer company will debut several ultrabooks built on Intel’s latest platform. Expect at least some of these Wintel MacBook Air clones to hit within the next month or so. Most of these models will be built on Intel’s Ivory Bridge platform, which features a more effeicent battery management than the current ultrabooks. Plus, the new models will be less expensive and there will be more to choose from. Next week’s massive trade show will no doubt play host to several Android tablet announcement. These models will feature quad-core CPUs that will run circles around the current tablet processors. Hopefully the new models will also ship with Android 4.0 although, if these do not, expect the models announced at MWC in late February to feature Ice Cream Sandwich. Mobile World Congress has turned into the mobile industry’s CES. It’s massive. Last year Samsung announced the Galaxy S2 at the show. Nvidia took the wraps off of the Tegra 3 platform. LG debuted the Optimus 3D and Optimus Pad . However, the trick with MWC is that many of the phones announced at the European trade show will not hit the states for months. Amazon set the tablet market ablaze with the Kindle Fire. But it’s been said since almost the beginning that there will be two models. It’s doubtful that they will replace or even drop the price on the 7-inch Fire, but there’s a strong possibility that a larger screen model will hit in early 2012. The main exceptions to this rule involve HDTVs. Now is the perfect time to buy an HDTV as long as you’re not interested in the smart TV nonsense (you shouldn’t be). Retailers are looking to offload 2011 models and most stores will have stellar deals as the Super Bowl nears. Keep in mind, in most cases, an HDTV is simply a monitor for a cable or satellite box. Don’t be swayed by a fancy Smart TV demo. If you want Netflix and YouTube on your HDTV, buy a $200 Boxee Box or a $100 Roku. Waiting is hard. Hell, it sucks. But right now there isn’t anything new. Cell phones and tablets are rocking hardware available from the beginning of 2011. The current ultrabooks are pricey and limited compared to models set to hit as early as this week. There will always be something better on the horizon. That’s the problem with this game. However, when you turn around and look at what’s currently available, it’s best to set your sights ahead. There really is something better down the road this time. [image credit: flickr/ thecrazyfilmgirl ]

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Stop! It’s A Really Bad Time To Buy Most Gadgets!

Published on: 2011-11-22 02:23:24

Uh-oh. Samsung and Google are still in talks regarding its upcoming Google TV offering. Reuters is reporting that Samsung’s president indicated that the two companies are in “late-stage talks” and that Samsung’s devices will launch in early 2012, just not at CES like it was previously thought. Google has been working with Samsung for sometime now. In fact Samsung demonstrated a Google TV companion device at last year’s CES. Here’s a demo and the press release . But here we are, almost a full year later and Samsung has still yet to release a model, which in retrospect, was probably for the best. Isn’t that right, Logitech ? Reuters also reports that Sammy’s models will be different from the “those of competitors.” This begs a question, though: How will it be different? There are currently three mainstream Google TV products available: the Logitech Revue, the Sony Internet TV Blu-ray Player and the Sony Internet TV. The Logitech is a simple set-top box with a full size QWERTY keyboard. The keyboard is great for serious typing. I wrote the majority of TechCrunch’s original Google TV review directly on the device. Sony took a different route. Both of its models use a Playstation-style controller. One version is a Blu-ray Player while the other is a HDTV with Google TV directly baked in. The three models seem to cover all the hardware variations available. The only logical difference could be in a custom user interface. Google TV is essentially Honeycomb reskinned for a larger screen. If Samsung wants their models to stand out — and they usually do — perhaps they turned to the same engineers that designed its current line of Internet TVs. Samsung’s Smart TVs have been doing the app dance for several years now. The platform already has a modest app development community and the amount of downloaded apps surpassed 2 million last January . Samsung isn’t likely to abandon one already seemingly successful platform for a struggling one. But the talks aren’t done yet. Something could fall through. Samsung clearly doesn’t mind waiting until the time is right. Google TV needs Samsung more than Samsung needs Google TV.

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Samsung And Google Still Talking Google TV, Won’t Launch At CES Anyway

Published on: 2011-11-07 12:32:29

Back in June, HP announced something very unusual: a plan to shift production of business notebooks for the Japanese market from China to Japan . The company then actually started manufacturing these devices in its plant in Akishima near Tokyo, in August . It appears the US company is seeing some potential in the move, as now Japan’s biggest business daily The Nikkei is reporting that HP will bring the production of notebooks for the consumer market in the country from China to Japan, too. The goal is to reduce delivery time, use the “made-in-Japan” moniker in marketing, and simplify logistics. One of the models that will be produced in Japan soon is the 15.6-inch Pavilion dv6-6b00 , for example. HP says that with the move, notebooks can be shipped to customers in just five days after an order comes in, significantly less than the 14 days it takes from plants in China. HP plans, by February next year, to manufacture a total of 500,000 notebooks yearly in Japan. The company also produces all desktop PCs sold in the country in its plant in Akishima.

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HP Shifts Consumer Notebook Production From China To Japan

Published on: 2011-09-26 21:12:51

I thought you would like this article I found for this blog. Read it here – Free Startup Tools: How Does Your Term Sheet Compare To The Standards?

At some point in the game, every entrepreneur and startup founder becomes familiar with the term sheet. But “familiarity” can be a tricky qualifier. Even by one’s third startup, entrepreneurs are not always fully aware of the ins and outs of every term on a term sheet, or how to properly value their company. Just ask GRP Partner Mark Suster . What’s more, there’s the legalese and the anxiety that VCs might sneak in some tricky terms — which all work towards making the process a confusing pain in the ass. No one wants to get duped, and entrepreneurs are always looking for better ways to compare term sheets with others in the space to get a sense of how founder-friendly terms are, what language should be agreed to, which should be negotiated, etc. There are some great resources out there for entrepreneurs looking for information on term sheets: See this Quora entry that includes responses from Suster and many other VCs for a quick snapshot. But, today, we’ve found another tool that should be of great use to entrepreneurs, brought to our attention by entrepreneur and early stage lawyer, Davis Wright Tremaine, (who is also the founder of the Startup Trivia iPhone and Android app ). Tremaine, StartupLawBlog and Greenline Legal have teamed up to create a tool that allows founders to compare the provisions of term sheets side-by-side with a number of widely recognized standards. Many VCs and angels use the National Venture Capital Association’s template for agreements and term sheets for series A and B rounds as well as Y Combinator’s open source term sheet for seed and series A deals , for example. Greenline Legal is the company behind the cloud-based software that enables lawyers and business people to compare and summarize disparately formatted legal docs in such a way as to clear out the noise and confusing language and highlights the important differences between documents. The Term Sheet Comparison tool, said Tremaine, is the first public launch of the company’s software, and it’s a pretty cool way to start out, as it allows entrepreneurs to quickly (and instantly) see how a term sheet compares to models like that of NCVA and Y Combinator. For those interested in a more technical description, Greenline applies machine learning alogirthms to “identify, extract, and categorize legal language, pulling out and matching up the comparable provisions”, according to StartupLawBlog . The software tool then juxtaposes your provisions with those of the models to easily show the differences in language. The team said that they will be adding additional model term sheets in the coming weeks, but the tool as it is currently is already a great way for founders to focus on critical issues in comparison with market norms, better understand the terms in oftentimes complicated deals, and become a better negotiator. The better you understand the terms, the more likely you are to help navigate your company’s way to a favorable term sheet and mind-blowing success. To check it out for yourself, click over to StartupLawBlog , or see the video below: Excerpt image courtesy of Cayenne Consulting

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Free Startup Tools: How Does Your Term Sheet Compare To The Standards?

Published on: 2011-09-15 12:07:52

I think you should check out this post I found for this blog. Read it here – Dyson Turns Up The Heat, Releases The Dyson Hot AM04 Air Multiplier

No common household product is save from a Dyson disruption. This time around the company is taking on the household space heater and just announced an air multiplier fitted with a ceramic heating element. The result is a heater that not only looks freakin’ awesome but also one that draws in surrounding air and recirculates it without the traditional choppy air effect or spinning blades. A handy remote allows for operation from afar and a temperature gauge allows you to precisely dial in the desired temperature. Heating is optional. The AM04 also possesses all the goods as Dyson’s traditional Air Multipliers, which gives owners a valid excuse to keep this functional conversation piece in their room year round. Just like the other models, the fanless design allows for easy cleaning and save operation but Dyson included a tip-over sensor that automagically cuts the power if the 5 lbs heater is tipped over. The new AM04 is available for $399 in either iron/blue or white/silver. The company just announced the models so local retailers might not have them in stock, but you can be sure these heaters will eventually occupy prime retail locations well before the holiday spending season kicks off. So what’s next for Dyson? The company already reinvented vacuums, hand dryers, household fans and now with this announcement, heaters. I hope toasters are next. I love toasters.

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Dyson Turns Up The Heat, Releases The Dyson Hot AM04 Air Multiplier

Published on: 2011-09-15 02:41:20

The TechCrunch Disrupt Startup Battlefield semifinals started off in an unorthodox way, with moderator Paul Carr bringing on TechCrunch co-founder Mike Arrington to join tech celebrity judges Ron Conway, Hadi Partovi, Marissa Mayer, Roelof Botha and Matthew Cohler onstage. While we wait for the final winners to be announced, you can parse through my notes on all of the fun, below. Bitcasa Unlike Dropbox which syncs your file to the cloud, Bitcasa allows you to write to a cloud, using your computer the same way you would normally, but the utility is writing the file to the cloud. Bitcasa intelligently determines what files you would access, and caches them on your hard drive. It’s significant because it gives you infinite storage in the cloud, subverting the typical model of writing files to your hard drive and then having to move them when you store. In beta it’s a free, freemium model, $10 a month for infinite storage. Judges’ feedback: Mike Arrington tweeted out last night that, “Bitcasa is a game changer unless they screw up.” Referring to the fact that there might be three Dropbox investors onstage, “How will you grow your user base considering Dropbox is out there?” Bitcasa answered that their value proposition is fundamentally different from Dropbox, “We’re about the new hard drive,” not about file sharing, “You still need to have space on your hard drive for Dropbox. Judge Marissa Mayer also expressed concern that Dropbox was a competitor and wondered about the sharing process, “When you’re sharing with a mobile device, are you storing things on the client, or is it purely streamed?” The answer is that the device will stream it from the cloud in realtime, over the network.” Botha brought up the cost factor of streaming all that data, which Bitcasa addressed by saying that they use a caching model, which reduces costs. Matt Cohler wanted to know what was the most important problem the startup solved for consumers, to which the startup responded that they never want you have to pull out another USB stick or hard drive again, whereas with Dropbox you still need the space. Ron Conway brought up the fact that it’s basically going to be a marketing battle between Bitcasa, Dropbox and Boxee and the startup really needs to focus on what differentiates it. “Dual video caught my eye, that seems to be proof you’re different. Beef up the marketing, because this will be mad.” After a Partovi question about security, Cohler brought up that he saw much of this core functionality with GDrive. “Why are you going to be successful?” To that the startup said, “My mother could use this and she’s not a computer person. It’s the Apple model, we just want it to work.” Shaker Shaker is a social environment that allows you to use your Facebook profile to interact with people around you, “like a Second Life, except you’re yourself.” The platform is for social experiences, which allows you to visit virtual places like bars or offices, incorporating the Facebook API in order to include stuff like a Like wall where you can see what you have in common with the other people in the room. Shaker has had almost 10K users since its beta launch. Judges’ feedback: Ron Conway began the feedback by asking how similar the app was to Second Life, and what happens when the app morphs into a dating site. The Shaker founder talked about how it used your real identity and how it was more meaningful than Second Life, “They’re creating meaningful relationships. Yes, if you build a bar, expect to see a dating or a flirting scene,” he said, but referred to the fact that the app wasn’t just about dating. Matt Cohler asked about the app’s peak concurrent user number, and the Shaker founder said that he’s only opened it in Israel without any PR and they had to shut down invites to 540 people. At peak hours the app has 5% to 6% of usership, “Shaker is live and vivid 24/7.” Botha likened the app to Snow Crash, a Neil Stephenson science fiction book that refers to virtual worlds, “It gives you a sense of what is coming. I like it for stuff beyond dating, like listening to music.” “What has surprised you about the usage?,” he then asked. “When we tested different graphic environments, we got completely different interaction,” the Shaker founder said. “Even with the same communities, no one’s dancing on the bar during morning.” “It’s cool to try to change interaction,” Marissa Mayer said. “One concern I have is the number of people. My question is around how you decide to move in the space… If it just is dance mode then it’s just glorified chat.” The Shaker founder said that with regards to movement he considers the figure in shakers more like profile carriers and not avatars, “They carry your profile. You really communicate with the profile.” Hadi Partovi asked whether they’ve ever split up Shaker into two rooms, “How do you decide who goes in which room?” The Shaker founder said that they had actually opened it up for testing in one room, and kept adding rooms, “That’s not the strategy moving forward, we have a system which allows for infinite number of rooms.” “I’m a big fan, I’m an investor,” said TechCrunch founder Michael Arrington “I’m continually surprised by the breadth and depth of startups out of Israel … If I was Marissa I would say we’re buying this today, immediately make it Google + related.” CakeHealth CakeHealth wants to be the Mint of heath, allowing you instant insight, bill reconciliation and personalized recommendations for various healthcare programs. Judges’ Feedback Marissa Mayer: There were a lot of things I really liked, recommendation engine key is a core piece of tech, can double in your insurance. Google health didn’t work out very well because of data restrictions. Insurance data isn’t accurate. An insurance company would say that you had Cancer when you didn’t have Cancer. CakeHealth responded that 80% of bills have errors but they had built-in alerts for errors, “There are common things we can look for by tapping into databases; we started out with insurance claims. As we move up the chain we can see even more detailed information.” (Yes, Mike Arrington did take a pee break) Roelof Botha: This would be great if it lives up to the promise of solving problems, every time I’ve had an issue with a health care company it’s because they’ve made an error. CakeHealth: Machine learning is too strong a word, but we’re creating rules for what can and cannot happen. Hadi Partovi: I can’t imagine taking out a bill, and taking a picture of it with my iPhone. I’d rather just tell my doctor to send it to CakeHealth. CakeHealth: Taking a pic of the bill is temporary. We’re looking at other models that are not quite in place yet. We are still dealing with a very paper-intensive process by taking a picture and then transitioning into those other models as they become viable. We’re looking at the Netflix model, envelope to house. Matt Cohler: Distribution, market? CakeHealth: It’s consumer oriented, employers are great marketers because it will streamline process, reduce amount of inquiries. Ron Conway: How does this monetize? CakeHealth: It’s a Referral model: sign people up for plans and savings accounts. bigger opportunity foundation, action oriented negotiating transaction fee. TalkTo TalkTo allows you to text any local business for information as easily as you text your friends. It looks just like SMS, nothing new you have to learn. If a business is not on TalkTo, it reroutes the request to a call center which calls the business and texts you back your answer. Judges’ Feedback Ron Conway: This reminds me of Yext. How are you communicating with businesses, customers that are texting you to TalkTo? “We’re going through a call center,” the startup said. “If you sign up for the premium plan we’ll keep making the calls.” Marissa Mayer: I like this business a lot, we actually bought one of your competitors Talkbin. I’m worried about non-responsivenes. What kinds of guarantees of responsiveness do you have? Matt Cohler: I would encourage you guys to think about not charging the consumer at all. Roelof Botha: One of the things that I worry about is the consumer expectation around direct messaging. It will take a very long time. Most of the time you’re going to end up with a “can’t get ahold of them response.” Hadi Partovi: You should give an email address to every business. Mike Arrington: I’m worried about the cost getting ahead of this business, but it’s a huge win. I honestly think Marissa should buy this, and Shaker and Bitcasa. It sure would be nice as a consumer. Marissa Mayer: We do think the space is interesting which is why we acquired Talkbin. Prism Sky Labs Prism Sky Labs uses its video intelligence technology to fuse images together into realtime story boards showcasing a space. It aims to change the way businesses deal with and highlight customer flow. Judges’ feedback: Roelof Botha: There’s a lot there. What’s the crisp online hook? Prism Sky Labs: Video is a huge problem for SMBs.  We could probably build a whole business just doing video for businesses,  but we want to get into the social media aspects. We really want people who are out there to see great views of what is going on. Marissa Mayer: Obviously, this is related to what we do. Business owners are very particular about the state of their ship. People want to put their best foot forward. People want the privacy silhouettes to be perfect. Prism Sky Labs: A lot of the things we’re dealing with go away as we accumulate more images. Background, we’re learning what the background of the place looks like over time. We have all that data. We can give businesses merchandising tools. Hadi Partovi: I want Mike to say Marissa should buy this. Mike Arrington: Marissa should buy this. Ron has created a lot of value out there. He could start a lemonade stand and I’d invest. Hadi Partovi: In terms of trying to solve hard problems technically you’re actually doing that. I would try to figure out which of the 10 things you could do and pick the most exciting one. Ron Conway: The use case for this product is going to morph a lot. This could turn into a huge company. Do you have a unique IP that enhances clarity? Prism Sky Labs: We’re registered 20 inventions,  provisional patents, since July 1st. Farmigo Farmigo is an online local food subscription service that aims to bring people fresher, tastier, healthier, cheaper and more convenient food by connecting consumers directly to farmers. Judges’ feedback: Mike Arrington to Hadi Partovi (who is an investor): “Why do you think company should win? “ Hadi Partovi: The food industry  is 10% of the GDP. It’s a trillion $ industry, not billion, and disrupting it is good for our health. Marissa Mayer: Groceries are a low margin business, but full disclosure: I don’t cook. There’s a lot of overhead managing behavior as a consumer. What happens when you sign up with too many vendors? Farmigo: There shouldn’t be a concern about the activation goals, as we’re exceeding them. Once it’s hit exceed goal in a week, it’s not going to dip back down. Food subscription is a change in the way people buy their food. Roelof Botha:  I’m concerned about adoption from producers. Also it might suffer from a Netflix subscription problem, how people never watch things in their queue. I can’t anticipate if I want peaches next week, what if I want apricots? Farmigo: We’re focusing on UX, so each grower could use it easily. From the producer’s side it’s usually an admin using the system which means they’ll have comp literacy. Ron Conway: Awesome example of a concept I was trying to explain to Mike, Collaborative Consumption. I’m selling my Safeway stock. Trello Trello is simple collaborative software that lives in the cloud. Since it’s launch yesterday, it’s amassed 26K users. Judges’ feedback: Ron Conway: Who do you compete with? Trello: Salesforce, Findbugs, Microsoft Project construction teams. But we’re vastly simplified, our way of doing it is different. Roelof Botha: This would cut away half the email I receive. But what if you’re in a group of 10 and two don’t adopt? How do you draw people in? Trello: The way I use this product: make the board, and update it with what I think he’s working on.  He starts to get value out of looking at what I think he’s working on. Marissa Mayer: I think it’s impressive. I worry that Salesforce is a lot more customizable. What happens when there are 1000 requests? Can it scale? Trello: I probably wouldn’t use this if I had 1000 requests, there is an inventory of feature ideas that I wouldn’t implement. Nobody’s going to use Excel to do their taxes. The vertical applications will be better in some cases, Salesforce for your sales pipeline, Bug Tracker for bug tracking, Hadi Partovi: One of the hardest challenges is explaining to people what it will be used for. How do you say that in one sentence? Trello: Organize everything together. You kind of have to rely on people’s imaginations. Paul Carr: Mike you have the last word. Mike Arrington: Now you’re giving me performance anxiety. I think this pretty good.

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TechCrunch Disrupt SF Battlefield Semifinals: The Judges React

Published on: 2011-08-31 08:00:00

Here are some of yesterday’s stories on TechCrunch Gadgets: Help Us Celebrate TC Gadgets And Mobile At Our First San Francisco Meet-Up On 9/15 Wacom’s Inkling Captures What You Draw On Paper Digitally (Amazing Video) Marvel At Sony’s Microscopic OLED Electronic Viewfinder Samsung Officially Announces The Galaxy S II For T-Mobile, Sprint, And AT&T Pro Tip: Do Not Buy An iPad From A Dude In A McDonald’s Parking Lot Samsung Chromebooks Drop In Price: Deadpool Or New Models?

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Daily Crunch: Scratch

Published on: 2011-08-10 00:53:18

Researchers at Cornell University are hard at work on a project that sounds odd at first, but is in fact a perfectly natural extension of existing 3D and computing technology. They’re making an engine for producing the sounds of colliding objects by simulating the materials of the objects themselves in a virtual space, and then calculating the forces and vibrations that would be produced. Academically it’s a challenging proposition, but it has plenty of practical applications as well. The simulation of noise propagation perhaps would be most easily applied in 3D games, which despite having nearly photorealistic models, textures, and lighting, still rely on a limited cache of pre-recorded sounds to play when, say, a table tips over. By simulating every object on the table and tracking the physical effects of collision with the floor, other objects, and the resulting reverberations, a more realistic and accurate sound can be created on the fly — or at least that’s the theory. Right now the researchers acknowledge two obstacles. First, the physical world needs to be simplified greatly in some cases in order to provide a workable amount of data. A ball hitting the floor is one thing, with only a few factors to calculate, but what about a stack of dishes rattling against each other on a table that has been jostled? The number of contact points must be reduced so thousands or millions of different interactions don’t have to be tracked separately. At the same time, they must have enough to produce a realistic sound. It’s a balancing act governed by the amount and type of objects and the computing power they have at hand. And it seems that not everything can be generated completely from scratch just yet. Their demo at SIGGRAPH has the stack of dishes mentioned above, but apparently soundtracking flames it isn’t so easy. The low-frequency part they’ve got, but for the rest had to base their models based on recorded fire sounds and then “paint” them onto the low end. That said, most common sounds are predictable in the same way physical interactions are predictable (being that they are themselves sums of physical reactions), and it’s just a matter of getting the tools to do so. Parallel processing hardware (like graphics cards or many-core CPUs) will be necessary to make these calculations on in real time, though: simulating the fire noise takes hours just for a short clip. But the very idea is compelling to anyone who’s heard the same “glass breaking” or “ricochet” noises in games or even movies, where the catalog of sounds is limited. Right now it’s still in the labs, but this is definitely the kind of thing that gets turned into a product and sold. A company like Nvidia or Havok would love to get their hands on this. Unfortunately there’s no video, but if one becomes available after it’s shown at SIGGRAPH, we’ll put it here.

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Algorithmically Generated Realistic Sound On Show At SIGGRAPH