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	<title>Scott Briscoe Digital Marketing Blog</title>
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	<description>Scott Briscoe Digital Marketing Blog</description>
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		<title>With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services</title>
		<link>http://scottbriscoe.com/2012/05/22/with-ex-yahoo-cto-on-board-yottaa-nabs-9m-for-affordable-mobile-web-acceleration-services/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=with-ex-yahoo-cto-on-board-yottaa-nabs-9m-for-affordable-mobile-web-acceleration-services</link>
		<comments>http://scottbriscoe.com/2012/05/22/with-ex-yahoo-cto-on-board-yottaa-nabs-9m-for-affordable-mobile-web-acceleration-services/#comments</comments>
		<pubDate>Tue, 22 May 2012 16:38:12 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
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		<category><![CDATA[yottaa]]></category>

		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/22/with-ex-yahoo-cto-on-board-yottaa-nabs-9m-for-affordable-mobile-web-acceleration-services/</guid>
		<description><![CDATA[ Yottaa , the Boston-based startup that offers cloud-based web performance monitoring and optimization services for small businesses, is today announcing that it has closed a $9 million series B financing round. Each of the startup&#8217;s existing investors, including General Catalyst Partners, Stata Venture Partners and Cambridge West Ventures, re-upped for Yottaa&#8217;s series B, joined by additional undisclosed investors. Yottaa&#8217;s new round brings its total funding to $13 million and will be primarily allocated towards product development and increasing the rapidity of its product release cycle, as Yottaa gears up to add further features and components to its suite of services that aim to optimize, protect, and monotor websites and critical web apps for organizations of all stripes, but particularly the little guys &#8212; startups and SMBs. Certainly, this is no easy task, especially considering that Yottaa is now straddling two continents, with the majority of its near-50 employees based in China while its headquarters are to be found in Boston. Yet, in spite of this &#8212; and in spite of the rising star that is the popular and well-funded Cloudflare (nominally, a Yottaa competitor) &#8212; the startup has been growing fast. Led by Coach Wei, the former Chairman of Nexaweb, Yottaa has attracted over 80K businesses, thanks to its affordable software that allows businesses of all sizes to accelerate their websites and critical web apps. What&#8217;s more, over the last six months, Yottaa&#8217;s Site Speed Optimizer has grown to serve over 100 million unique visitors per month, and, as of last month, five percent of web users have visited sites accelerated by the Yottaa network. Back in February, the startup announced its Content Delivery Network (CDN) service , which leverages the startup&#8217;s patented cloud-routing technology and global infrastructure to automate realtime, front-end optimization for the websites of startups and small businesses. And speaking of that, adding to its value proposition and giving it a more defensible position in an attractive and growing market, Yottaa has been granted two patents, one being the aforementioned cloud routing technology, with a second granted in web performance and front-end optimization. What&#8217;s more, the startup has another eight patents pending approval. Two months ago, Yottaa added some impressive talent (and experience) to its team, including the addition of former Yahoo CTO Raymie Stata to its board of directors. At Yahoo, Stata helped develop the company&#8217;s technology strategy and drive key projects like Hadoop. Prior to joining Yahoo, the CTO founded Stata Labs, which developed content management technology relating to email, leading the company until it was acquired by Yahoo. Along with Stata, the startup also hired Morris Porter as VP of Sales and Business Development, who formerly led sales operations for Citrix Online and served as VP of sales at Intranets.com, which he helped transform into a $600 million business unit within Cisco Systems. On top of all this, Yottaa has been continuing with what its CEO describes as an aggressive product release cycle, turning its attention to the mobile web, launching a solution that allows users to bring a speed boost to their mobile web sites. Combining its patented front-end optimization service with a global content delivery network (CDN), the mobile acceleration software aims to address the mobile performance bottlenecks that have become endemic to the delivery and execution of the code that drives mobile applications, solving these challenges in an automated fashion. The startup&#8217;s mobile performance solution was developed in partnership with another Boston-based startup, MocoSpace, a social gaming platform that today boasts over 25 million registered users. With MocoSpace in tow, the solution has been developed to help ensure that MocoSpace and other mobile companies can offer a great users experience in both mobile apps and HTML5 games on increasingly speedy mobile devices and networks. With its growing suite of optimization and performance solutions for websites and web apps, one could see Yottaa as increasingly looking like a small-business-oriented version of Akamai. Either way, there is plenty of talent and competition in the space, but Wei thinks that the scope of the problem is huge and is only getting bigger thanks to the skyrocketing adoption of the mobile web. One could build a big company just by focusing on a particular link in the chain, he says, like mobile. It&#8217;s taken Yottaa a long time to get to a place where the team (and Wei) feel like they&#8217;ve developed a steady foundation on which to work. But Wei says that he believes the team has arrived and, instead of taking the lean startup, fast iteration approach to product development, the team is focusing on solving these thorny optimization issues with a bigger team that will focus on rolling out bigger products every three months or so. It may be an alternative approach given the popularity of the lean startup dynamic in Silicon Valley, but with one foot in China already, a handful of patents pending, and more products on the way, Yottaa may very well be following Cloudflare to a lofty valuation. For more, find Yottaa at home here. ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/22/with-ex-yahoo-cto-on-board-yottaa-nabs-9m-for-affordable-mobile-web-acceleration-services/" title="With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services"></respond_social>
<p>Published on: 2012-05-22 12:38:12<BR><br />
<BR></p>
<p>I thought you would like this post I found for this blog. Read it here &#8211; <a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/5nVzAJY2R44/" title="With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services">With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services</a><BR> </p>
<p> Yottaa , the Boston-based startup that offers cloud-based web performance monitoring and optimization services for small businesses, is today announcing that it has closed a $9 million series B financing round. Each of the startup&#8217;s existing investors, including General Catalyst Partners, Stata Venture Partners and Cambridge West Ventures, re-upped for Yottaa&#8217;s series B, joined by additional undisclosed investors. Yottaa&#8217;s new round brings its total funding to $13 million and will be primarily allocated towards product development and increasing the rapidity of its product release cycle, as Yottaa gears up to add further features and components to its suite of services that aim to optimize, protect, and monotor websites and critical web apps for organizations of all stripes, but particularly the little guys &#8212; startups and SMBs. Certainly, this is no easy task, especially considering that Yottaa is now straddling two continents, with the majority of its near-50 employees based in China while its headquarters are to be found in Boston. Yet, in spite of this &#8212; and in spite of the rising star that is the popular and well-funded Cloudflare (nominally, a Yottaa competitor) &#8212; the startup has been growing fast. Led by Coach Wei, the former Chairman of Nexaweb, Yottaa has attracted over 80K businesses, thanks to its affordable software that allows businesses of all sizes to accelerate their websites and critical web apps. What&#8217;s more, over the last six months, Yottaa&#8217;s Site Speed Optimizer has grown to serve over 100 million unique visitors per month, and, as of last month, five percent of web users have visited sites accelerated by the Yottaa network. Back in February, the startup announced its Content Delivery Network (CDN) service , which leverages the startup&#8217;s patented cloud-routing technology and global infrastructure to automate realtime, front-end optimization for the websites of startups and small businesses. And speaking of that, adding to its value proposition and giving it a more defensible position in an attractive and growing market, Yottaa has been granted two patents, one being the aforementioned cloud routing technology, with a second granted in web performance and front-end optimization. What&#8217;s more, the startup has another eight patents pending approval. Two months ago, Yottaa added some impressive talent (and experience) to its team, including the addition of former Yahoo CTO Raymie Stata to its board of directors. At Yahoo, Stata helped develop the company&#8217;s technology strategy and drive key projects like Hadoop. Prior to joining Yahoo, the CTO founded Stata Labs, which developed content management technology relating to email, leading the company until it was acquired by Yahoo. Along with Stata, the startup also hired Morris Porter as VP of Sales and Business Development, who formerly led sales operations for Citrix Online and served as VP of sales at Intranets.com, which he helped transform into a $600 million business unit within Cisco Systems. On top of all this, Yottaa has been continuing with what its CEO describes as an aggressive product release cycle, turning its attention to the mobile web, launching a solution that allows users to bring a speed boost to their mobile web sites. Combining its patented front-end optimization service with a global content delivery network (CDN), the mobile acceleration software aims to address the mobile performance bottlenecks that have become endemic to the delivery and execution of the code that drives mobile applications, solving these challenges in an automated fashion. The startup&#8217;s mobile performance solution was developed in partnership with another Boston-based startup, MocoSpace, a social gaming platform that today boasts over 25 million registered users. With MocoSpace in tow, the solution has been developed to help ensure that MocoSpace and other mobile companies can offer a great users experience in both mobile apps and HTML5 games on increasingly speedy mobile devices and networks. With its growing suite of optimization and performance solutions for websites and web apps, one could see Yottaa as increasingly looking like a small-business-oriented version of Akamai. Either way, there is plenty of talent and competition in the space, but Wei thinks that the scope of the problem is huge and is only getting bigger thanks to the skyrocketing adoption of the mobile web. One could build a big company just by focusing on a particular link in the chain, he says, like mobile. It&#8217;s taken Yottaa a long time to get to a place where the team (and Wei) feel like they&#8217;ve developed a steady foundation on which to work. But Wei says that he believes the team has arrived and, instead of taking the lean startup, fast iteration approach to product development, the team is focusing on solving these thorny optimization issues with a bigger team that will focus on rolling out bigger products every three months or so. It may be an alternative approach given the popularity of the lean startup dynamic in Silicon Valley, but with one foot in China already, a handful of patents pending, and more products on the way, Yottaa may very well be following Cloudflare to a lofty valuation. For more, find Yottaa at home here. </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/6467e6eaf1ogo640.jpg-150x40.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/logo640.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/logo640.jpg" />></p>
<p><BR></p>
<p>Read the rest here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/5nVzAJY2R44/" title="With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services">With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services</a><BR></p>

<respond_social url="http://scottbriscoe.com/2012/05/22/with-ex-yahoo-cto-on-board-yottaa-nabs-9m-for-affordable-mobile-web-acceleration-services/" title="With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services"></respond_social>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M</title>
		<link>http://scottbriscoe.com/2012/05/22/juniper-networks-invests-in-video-conferencing-startup-vidyo-bringing-total-funding-to-97m/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=juniper-networks-invests-in-video-conferencing-startup-vidyo-bringing-total-funding-to-97m</link>
		<comments>http://scottbriscoe.com/2012/05/22/juniper-networks-invests-in-video-conferencing-startup-vidyo-bringing-total-funding-to-97m/#comments</comments>
		<pubDate>Tue, 22 May 2012 11:01:42 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[juniper]]></category>
		<category><![CDATA[menlo-ventures]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[network-equipment]]></category>
		<category><![CDATA[packet-design]]></category>
		<category><![CDATA[rivers]]></category>
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		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/22/juniper-networks-invests-in-video-conferencing-startup-vidyo-bringing-total-funding-to-97m/</guid>
		<description><![CDATA[ Video conferencing startup Vidyo announced Tuesday that it has received a strategic investment from Juniper Networks as part of the network equipment vendor&#8217;s Junos Innovation Fund. The funding comes alongside existing Vidyo investors such as QuestMark Partners, Menlo Ventures, Rho Ventures, Star Ventures, and Four Rivers Group. Vidyo makes video conferencing software that allows organizations to very efficiently and effectively make and receive video calls across any number of connected devices. Its video compression technology is based on H.264 Scalable Video Coding (SVC), which can be used to deploy high-quality video conferencing, even on constrained mobile networks. The company sells some video conferencing equipment directly to enterprises, but it also has a large and growing OEM business, with partners such as HP, Google, Ricoh, Hitachi and others licensing the technology to put in their own products. The Juniper investment could signal either a possible acquisition at some point in the future &#8212; or at the very least a much closer partnership, which could mean integrating Vidyo&#8217;s video conferencing technology directly into its networking equipment. Juniper partnerships and strategic investments that have turned into acquisitions include Ankeena, which was also part of the Junos portfolio before the network equipment manufacturer acquired it outright in 2010. Juniper also integrated the technology of Packet Design , another company in its portfolio, into its networking equipment. And Juniper was rumored to be looking to buy portfolio company Cotendo before it was acquired by CDN competitor Akamai. Vidyo is headquartered in Hackensack, NJ, but has 12 other offices and 225 employees worldwide. While terms of the Juniper funding weren&#8217;t disclosed, they bringing total money raised to $97 million since being founded in 2005. ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/22/juniper-networks-invests-in-video-conferencing-startup-vidyo-bringing-total-funding-to-97m/" title="Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M"></respond_social>
<p>This is a new article called <a href="http://feedproxy.google.com/~r/Techcrunch/~3/QNGmcirYrm4/" title="Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M">Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M</a>:</p>
<p>Published on: 2012-05-22 07:01:42 <BR><br />
<BR></p>
<p> Video conferencing startup Vidyo announced Tuesday that it has received a strategic investment from Juniper Networks as part of the network equipment vendor&#8217;s Junos Innovation Fund. The funding comes alongside existing Vidyo investors such as QuestMark Partners, Menlo Ventures, Rho Ventures, Star Ventures, and Four Rivers Group. Vidyo makes video conferencing software that allows organizations to very efficiently and effectively make and receive video calls across any number of connected devices. Its video compression technology is based on H.264 Scalable Video Coding (SVC), which can be used to deploy high-quality video conferencing, even on constrained mobile networks. The company sells some video conferencing equipment directly to enterprises, but it also has a large and growing OEM business, with partners such as HP, Google, Ricoh, Hitachi and others licensing the technology to put in their own products. The Juniper investment could signal either a possible acquisition at some point in the future &#8212; or at the very least a much closer partnership, which could mean integrating Vidyo&#8217;s video conferencing technology directly into its networking equipment. Juniper partnerships and strategic investments that have turned into acquisitions include Ankeena, which was also part of the Junos portfolio before the network equipment manufacturer acquired it outright in 2010. Juniper also integrated the technology of Packet Design , another company in its portfolio, into its networking equipment. And Juniper was rumored to be looking to buy portfolio company Cotendo before it was acquired by CDN competitor Akamai. Vidyo is headquartered in Hackensack, NJ, but has 12 other offices and 225 employees worldwide. While terms of the Juniper funding weren&#8217;t disclosed, they bringing total money raised to $97 million since being founded in 2005. </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/c8ba76a594vidyo.jpg-150x104.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2010/04/vidyo.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2010/04/vidyo.jpg" />></p>
<p><BR></p>
<p>Go here to read the rest:  <a href="http://feedproxy.google.com/~r/Techcrunch/~3/QNGmcirYrm4/" title="Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M">Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M</a><br />
<BR></p>

<respond_social url="http://scottbriscoe.com/2012/05/22/juniper-networks-invests-in-video-conferencing-startup-vidyo-bringing-total-funding-to-97m/" title="Juniper Networks Invests In Video Conferencing Startup Vidyo, Bringing Total Funding To $97M"></respond_social>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KurbKarma: A Social Network, And App, To Find Parking Where And When You Need It</title>
		<link>http://scottbriscoe.com/2012/05/21/kurbkarma-a-social-network-and-app-to-find-parking-where-and-when-you-need-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=kurbkarma-a-social-network-and-app-to-find-parking-where-and-when-you-need-it</link>
		<comments>http://scottbriscoe.com/2012/05/21/kurbkarma-a-social-network-and-app-to-find-parking-where-and-when-you-need-it/#comments</comments>
		<pubDate>Tue, 22 May 2012 00:46:08 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[disrupt]]></category>
		<category><![CDATA[disrupt battlefield]]></category>
		<category><![CDATA[driver]]></category>
		<category><![CDATA[financial]]></category>
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		<category><![CDATA[hotel]]></category>
		<category><![CDATA[kurbkarma]]></category>
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		<category><![CDATA[north]]></category>
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		<category><![CDATA[time]]></category>
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		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/21/kurbkarma-a-social-network-and-app-to-find-parking-where-and-when-you-need-it/</guid>
		<description><![CDATA[ We have all been there: you are in your car, you need to park, and you cannot, no matter how much you try, find a space. You see cars pulling away, but it&#8217;s too far for you to get there before another car swoops in. You see people walking and you trail them, hoping they&#8217;re heading to a vehicle. It&#8217;s a frustrating state of affairs, but a new startup, KurbKarma , is launching today at TC Disrupt New York to try to solve it. “Parking where and when you need it” is the basic idea here: you have people who have spaces they are about to leave; and you have people who need spaces. The app ( available for iOS ) works like an ad hoc social network to link these people up. Those who have a space can post their status on an app, those who need a space find one on the map. The app integrates with Google Maps to plot spaces near you, and lets you send messages &#8212; several sendable with the touch of a button &#8212; to let the space owners know how far away you are. Spaces are “sold” with KarmaKredits: people who donate their spot pick up one KarmaKredit. People who need a space use two KarmaKredits to buy them. Like many of the best ideas out there, KurbKarma came out of the immediate needs of its founders. Neha Sampat and Matthew Baier are friends with longstanding backgrounds in tech, who are both also qualified as sommeliers, and they had a plan to get together to scheme for their next enological activity. Arranging to meet in the North Beach district of San Francisco, they drove around, looking for a place to park &#8212; which can be an impossible task in that part of town. By the time finally found a place to park, they knew what they had to do next: try to solve this problem for themselves and others. What&#8217;s interesting about the app is that it has both a practical  and  a moral twist to it. &#8220;There&#8217;s an element of paying it forward,&#8221; says Baier. &#8220;It&#8217;s a community effort to make parking easier; you are adding additional parking spaces to the public domain.&#8221; He also points out that the app helps aid the &#8220;peace of mind&#8221; of the driver, allowing them to focus on driving rather than looking off the road for a spot. But it&#8217;s not all about charity and goodwill: KurbKarma has also started to work a revenue model into the business, in the form of a virtual currency. You can always use the app free of charge, but if you have not had the chance to pick up KarmaKredits by offering spaces to the network, you can buy some through the App Store, with each credit costing $0.99. The app is free in the app store, and every new user gets 10 free KarmaKredits for signing up. The pair have been picking up a mailing list of users for launch with a bit of viral marketing that has clearly struck a chord in the traffic-choked streets of San Francisco: they went around a few areas of town &#8212; including the financial district and Dolores Park &#8212; and put what looked like parking tickets under the wipers of various cars. Then they stepped back to watch: people would pick them up, thinking “Oh no, not another parking ticket,” said co-founder Matthew Baier. Inside: a note about how annoying parking can be with a link to a fun domain offering a solution for how to improve it. (example: parkingisabitch.com ) They’ve collected 2,500 names this way so far. In the future, there are some exciting developments planned for KurbKarma. They include an Android version to complement the iOS app coming out today. And there are also discussions with other device makers (eg GPS system producers) to integrate with some of the other tools that drivers already use to get around. (The reason that the pair went with iOS first, says Sampat, is because they are launching in New York and San Francisco &#8212; both cities where people use their smartphones for navigation; in the future, when the company expands to other markets, especially in regions like Europe, where GPS in-car navigation systems are very popular, other hardware will need to come into play.) Baier also says that KurbKarma is working on expanding the kinds of spaces that they will integrate into the app: right now it&#8217;s geared at public parking, but down the line there will also be options to take private parking, in the form of garages, driveways and other off-street spaces. And, crucially for the business&#8217; scale, it is talking with some large third parties that already focus on car-based city travel to help market the offering. I have to admit when I first heard the idea for KurbKarma, I had my doubts: it puts too much weight on the goodwill of other people, and being able to plan and stick to commitments with total strangers &#8212; and there are so many variables: traffic that can delay you; people needing to rush away and leave the space before they said they would; and people changing their mind and staying longer than originally intended. There are some elements already worked into the app that should help discourage flaky behavior, such as user ratings after a transaction is completed (or not, as the case may be): &#8220;It will happen from time to time that people leave,&#8221; notes Sampat. &#8220;But if they do that they will see negative ratings. The ratings will weed out those who do not follow the rules.&#8221; And sometimes it is the most unlikely &#8212; and original &#8212; of ideas that really take off. Just think of Airbnb and the idea of people who had never thought of themselves as ad hoc hoteliers suddenly giving up rooms in their private homes: that, too, sounded like a big leap for people to take. And yet today I think it&#8217;s miles better than most of the hotel options many cities offer. &#8220;Sharing models are becoming more mainstream,&#8221; says Baier. &#8220;The idea is already out there.&#8221; I&#8217;d put a few KarmaKredits on KurbKarma striking a similar chord. ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/21/kurbkarma-a-social-network-and-app-to-find-parking-where-and-when-you-need-it/" title="KurbKarma: A Social Network, And App, To Find Parking Where And When You Need It"></respond_social>
<p>Published on: 2012-05-21 20:46:08  <BR><br />
<BR></p>
<p> We have all been there: you are in your car, you need to park, and you cannot, no matter how much you try, find a space. You see cars pulling away, but it&#8217;s too far for you to get there before another car swoops in. You see people walking and you trail them, hoping they&#8217;re heading to a vehicle. It&#8217;s a frustrating state of affairs, but a new startup, KurbKarma , is launching today at TC Disrupt New York to try to solve it. “Parking where and when you need it” is the basic idea here: you have people who have spaces they are about to leave; and you have people who need spaces. The app ( available for iOS ) works like an ad hoc social network to link these people up. Those who have a space can post their status on an app, those who need a space find one on the map. The app integrates with Google Maps to plot spaces near you, and lets you send messages &#8212; several sendable with the touch of a button &#8212; to let the space owners know how far away you are. Spaces are “sold” with KarmaKredits: people who donate their spot pick up one KarmaKredit. People who need a space use two KarmaKredits to buy them. Like many of the best ideas out there, KurbKarma came out of the immediate needs of its founders. Neha Sampat and Matthew Baier are friends with longstanding backgrounds in tech, who are both also qualified as sommeliers, and they had a plan to get together to scheme for their next enological activity. Arranging to meet in the North Beach district of San Francisco, they drove around, looking for a place to park &#8212; which can be an impossible task in that part of town. By the time finally found a place to park, they knew what they had to do next: try to solve this problem for themselves and others. What&#8217;s interesting about the app is that it has both a practical  and  a moral twist to it. &#8220;There&#8217;s an element of paying it forward,&#8221; says Baier. &#8220;It&#8217;s a community effort to make parking easier; you are adding additional parking spaces to the public domain.&#8221; He also points out that the app helps aid the &#8220;peace of mind&#8221; of the driver, allowing them to focus on driving rather than looking off the road for a spot. But it&#8217;s not all about charity and goodwill: KurbKarma has also started to work a revenue model into the business, in the form of a virtual currency. You can always use the app free of charge, but if you have not had the chance to pick up KarmaKredits by offering spaces to the network, you can buy some through the App Store, with each credit costing $0.99. The app is free in the app store, and every new user gets 10 free KarmaKredits for signing up. The pair have been picking up a mailing list of users for launch with a bit of viral marketing that has clearly struck a chord in the traffic-choked streets of San Francisco: they went around a few areas of town &#8212; including the financial district and Dolores Park &#8212; and put what looked like parking tickets under the wipers of various cars. Then they stepped back to watch: people would pick them up, thinking “Oh no, not another parking ticket,” said co-founder Matthew Baier. Inside: a note about how annoying parking can be with a link to a fun domain offering a solution for how to improve it. (example: parkingisabitch.com ) They’ve collected 2,500 names this way so far. In the future, there are some exciting developments planned for KurbKarma. They include an Android version to complement the iOS app coming out today. And there are also discussions with other device makers (eg GPS system producers) to integrate with some of the other tools that drivers already use to get around. (The reason that the pair went with iOS first, says Sampat, is because they are launching in New York and San Francisco &#8212; both cities where people use their smartphones for navigation; in the future, when the company expands to other markets, especially in regions like Europe, where GPS in-car navigation systems are very popular, other hardware will need to come into play.) Baier also says that KurbKarma is working on expanding the kinds of spaces that they will integrate into the app: right now it&#8217;s geared at public parking, but down the line there will also be options to take private parking, in the form of garages, driveways and other off-street spaces. And, crucially for the business&#8217; scale, it is talking with some large third parties that already focus on car-based city travel to help market the offering. I have to admit when I first heard the idea for KurbKarma, I had my doubts: it puts too much weight on the goodwill of other people, and being able to plan and stick to commitments with total strangers &#8212; and there are so many variables: traffic that can delay you; people needing to rush away and leave the space before they said they would; and people changing their mind and staying longer than originally intended. There are some elements already worked into the app that should help discourage flaky behavior, such as user ratings after a transaction is completed (or not, as the case may be): &#8220;It will happen from time to time that people leave,&#8221; notes Sampat. &#8220;But if they do that they will see negative ratings. The ratings will weed out those who do not follow the rules.&#8221; And sometimes it is the most unlikely &#8212; and original &#8212; of ideas that really take off. Just think of Airbnb and the idea of people who had never thought of themselves as ad hoc hoteliers suddenly giving up rooms in their private homes: that, too, sounded like a big leap for people to take. And yet today I think it&#8217;s miles better than most of the hotel options many cities offer. &#8220;Sharing models are becoming more mainstream,&#8221; says Baier. &#8220;The idea is already out there.&#8221; I&#8217;d put a few KarmaKredits on KurbKarma striking a similar chord. </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/05f3c05c63a-logo.png-150x26.png" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/kurbkarma-logo.png" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/kurbkarma-logo.png" />></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/img_8875.jpg" />></p>
<p><BR></p>
<p>Read more from the original source:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/B6ARO6qMSjE/" title="KurbKarma: A Social Network, And App, To Find Parking Where And When You Need It">KurbKarma: A Social Network, And App, To Find Parking Where And When You Need It</a><BR></p>

<respond_social url="http://scottbriscoe.com/2012/05/21/kurbkarma-a-social-network-and-app-to-find-parking-where-and-when-you-need-it/" title="KurbKarma: A Social Network, And App, To Find Parking Where And When You Need It"></respond_social>]]></content:encoded>
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		<title>Open Garden Lets You Crowdsource Your Mobile Connectivity</title>
		<link>http://scottbriscoe.com/2012/05/21/open-garden-lets-you-crowdsource-your-mobile-connectivity/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=open-garden-lets-you-crowdsource-your-mobile-connectivity</link>
		<comments>http://scottbriscoe.com/2012/05/21/open-garden-lets-you-crowdsource-your-mobile-connectivity/#comments</comments>
		<pubDate>Tue, 22 May 2012 00:35:26 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
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		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/21/open-garden-lets-you-crowdsource-your-mobile-connectivity/</guid>
		<description><![CDATA[ What if you couldn&#8217;t just share your Internet connection with the few WiFi devices tethered to your phone or hotspot, but with pretty much everybody around you? Open Garden , which is launching at TechCrunch Disrupt today, lets you create a mesh network that ties together all the Open Garden-enabled devices around you into one large network that then automatically shares Internet access and bandwidth between all of these devices. Basically, Open Garden wants to become a crowdsourcing platform for mobile connectivity. For now, Open Garden works on Android, Windows and Mac (it will be available in the Google Play store after today&#8217;s Disrupt demo). In the long run, Open Garden also hopes to make an iOS application available. The San Francisco-based company was founded in 2011 and has assembled quite an impressive team. Co-founder Micha Benoliel, for example, worked at Skype before starting his own company, and co-founder Stanislav Shalunov has a deep background in Internet infrastructure, including work at Internet 2 and BitTorrent. The company&#8217;s third co-founder, Greg Hazel, was previously the lead programmer of the popular BitTorrent client μTorrent. One especially nifty aspect of this project is that Open Garden used its own networking and P2P expertise to built (and patent) its own discovery mechanisms so devices that run its software can easily detect each other. Given the proprietary nature of this, the company doesn&#8217;t talk about the exact details of how it does this publicly, though. Right now, Open Garden only uses one Internet offramp for the whole mesh network (though it&#8217;s worth noting that it breaks down large networks into smaller ones with about ten nodes as well). If the network detects multiple offramps, it currently selects the fastest one available and switches to another one if that node goes offline or slows down. Soon, says Benoliel, it will also support multi-channel bundling to create a higher data throughput by using multiple on-ramps. Ideally, this could even work if your phone isn&#8217;t on a mesh network, as it would allow you to use a WiFi and 3G or 4G network simultaneously. For now, though, the company&#8217;s focus is squarely on getting its beta out into the market and making the overall experience as seamless as possible. The obvious question about a project like this, of course, is about how the carriers will react. Benoliel told me that he isn&#8217;t too worried about this, though. He likened it to the arrival of VoIP, a technology that the carriers have now embraced. Carriers will just have to adapt to concepts like this and figure out the best ways to make use of them. The Open Garden team believes that, in the long run, the carriers will understand that they can benefit from being part of Open Garden&#8217;s open network. Ideally, of course, an ad-hoc mesh network like this could also help carriers offload more data from their 3G and 4G networks. While the company didn&#8217;t disclose any details, Benoliel told me that Open Garden already has an agreement with one &#8220;forward-looking European carrier.&#8221; Other companies that will likely have a hard time appreciating this project are paid WiFi networks like Boingo or GoGo. A phone running Open Garden, after all, could easily provide basic web access to everybody at an airport gate or even on a WiFi-enabled plane. The company, which is probably one of the first to be based on San Francisco&#8217;s Treasure Island, has raised some money in a seed round so far and expects to add on to this round or raise a larger VC round soon. Disrupt Q&#038;A Q : Is the plan to sell the app? A : We want to keep it free. Shooting for a freemium model with extra features like VPN access for business users. Q : What about security and privacy? A : The mesh network is encrypted. The device doesn&#8217;t let you monitor the traffic on the network. Q : What about the implications on battery power? A : Most of the power consumption comes from the data transmission. Open Garden can also help you save some battery by offloading to WiFi, which uses less power than a 3G or 4G connection. Q : How do you get around the freeloader problem. A : Open Garden has been thinking about moving to a credit system. Q : Do you have competition today? A : We have built a lot of IP. We have a strong competitive advantage there. Competition is in the carrier network offloading business. That&#8217;s mostly hardware manufacturers building femotcells etc. ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/21/open-garden-lets-you-crowdsource-your-mobile-connectivity/" title="Open Garden Lets You Crowdsource Your Mobile Connectivity"></respond_social>
<p>Published on: 2012-05-21 20:35:26  <BR><br />
<BR></p>
<p> What if you couldn&#8217;t just share your Internet connection with the few WiFi devices tethered to your phone or hotspot, but with pretty much everybody around you? Open Garden , which is launching at TechCrunch Disrupt today, lets you create a mesh network that ties together all the Open Garden-enabled devices around you into one large network that then automatically shares Internet access and bandwidth between all of these devices. Basically, Open Garden wants to become a crowdsourcing platform for mobile connectivity. For now, Open Garden works on Android, Windows and Mac (it will be available in the Google Play store after today&#8217;s Disrupt demo). In the long run, Open Garden also hopes to make an iOS application available. The San Francisco-based company was founded in 2011 and has assembled quite an impressive team. Co-founder Micha Benoliel, for example, worked at Skype before starting his own company, and co-founder Stanislav Shalunov has a deep background in Internet infrastructure, including work at Internet 2 and BitTorrent. The company&#8217;s third co-founder, Greg Hazel, was previously the lead programmer of the popular BitTorrent client μTorrent. One especially nifty aspect of this project is that Open Garden used its own networking and P2P expertise to built (and patent) its own discovery mechanisms so devices that run its software can easily detect each other. Given the proprietary nature of this, the company doesn&#8217;t talk about the exact details of how it does this publicly, though. Right now, Open Garden only uses one Internet offramp for the whole mesh network (though it&#8217;s worth noting that it breaks down large networks into smaller ones with about ten nodes as well). If the network detects multiple offramps, it currently selects the fastest one available and switches to another one if that node goes offline or slows down. Soon, says Benoliel, it will also support multi-channel bundling to create a higher data throughput by using multiple on-ramps. Ideally, this could even work if your phone isn&#8217;t on a mesh network, as it would allow you to use a WiFi and 3G or 4G network simultaneously. For now, though, the company&#8217;s focus is squarely on getting its beta out into the market and making the overall experience as seamless as possible. The obvious question about a project like this, of course, is about how the carriers will react. Benoliel told me that he isn&#8217;t too worried about this, though. He likened it to the arrival of VoIP, a technology that the carriers have now embraced. Carriers will just have to adapt to concepts like this and figure out the best ways to make use of them. The Open Garden team believes that, in the long run, the carriers will understand that they can benefit from being part of Open Garden&#8217;s open network. Ideally, of course, an ad-hoc mesh network like this could also help carriers offload more data from their 3G and 4G networks. While the company didn&#8217;t disclose any details, Benoliel told me that Open Garden already has an agreement with one &#8220;forward-looking European carrier.&#8221; Other companies that will likely have a hard time appreciating this project are paid WiFi networks like Boingo or GoGo. A phone running Open Garden, after all, could easily provide basic web access to everybody at an airport gate or even on a WiFi-enabled plane. The company, which is probably one of the first to be based on San Francisco&#8217;s Treasure Island, has raised some money in a seed round so far and expects to add on to this round or raise a larger VC round soon. Disrupt Q&#038;A Q : Is the plan to sell the app? A : We want to keep it free. Shooting for a freemium model with extra features like VPN access for business users. Q : What about security and privacy? A : The mesh network is encrypted. The device doesn&#8217;t let you monitor the traffic on the network. Q : What about the implications on battery power? A : Most of the power consumption comes from the data transmission. Open Garden can also help you save some battery by offloading to WiFi, which uses less power than a 3G or 4G connection. Q : How do you get around the freeloader problem. A : Open Garden has been thinking about moving to a credit system. Q : Do you have competition today? A : We have built a lot of IP. We have a strong competitive advantage there. Competition is in the carrier network offloading business. That&#8217;s mostly hardware manufacturers building femotcells etc. </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/129487d196n_logo.jpg-150x137.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/opengarden_logo.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/opengarden_logo.jpg" />></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/img_8869.jpg" />></p>
<p><BR></p>
<p>Go here to read the rest:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/UP0wKjE15n8/" title="Open Garden Lets You Crowdsource Your Mobile Connectivity">Open Garden Lets You Crowdsource Your Mobile Connectivity</a><BR></p>

<respond_social url="http://scottbriscoe.com/2012/05/21/open-garden-lets-you-crowdsource-your-mobile-connectivity/" title="Open Garden Lets You Crowdsource Your Mobile Connectivity"></respond_social>]]></content:encoded>
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		<title>David Karp: Tumblr’s Revenue Model Is All About Telling Stories</title>
		<link>http://scottbriscoe.com/2012/05/21/david-karp-tumblr%e2%80%99s-revenue-model-is-all-about-telling-stories/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=david-karp-tumblr%25e2%2580%2599s-revenue-model-is-all-about-telling-stories</link>
		<comments>http://scottbriscoe.com/2012/05/21/david-karp-tumblr%e2%80%99s-revenue-model-is-all-about-telling-stories/#comments</comments>
		<pubDate>Mon, 21 May 2012 20:38:44 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[crunch-disrupt]]></category>
		<category><![CDATA[differences]]></category>
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		<category><![CDATA[organizational]]></category>
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		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/21/david-karp-tumblr%e2%80%99s-revenue-model-is-all-about-telling-stories/</guid>
		<description><![CDATA[ In a fireside chat with MG Siegler at TechCrunch Disrupt Monday, Tumblr founder David Karp described how his company thinks differently about advertising than Facebook or Google, and how they hope to make it less distracting and more meaningful to users. In short, it&#8217;s all about telling stories. Karp said that for Tumblr, the stuff that appears in the main feed is pretty sacred, as it&#8217;s all content that users have chosen to subscribe to. Instead of inserting branded content into the stream in the same way that companies like Twitter are beginning to do, Tumblr has instead reserved the right-side column for content that users may not have seen. But the differences go deeper than that &#8212; Karp wants brands and marketers to use Tumblr as a way to tell stories that they can&#8217;t otherwise tell on other social networks or with search ads. &#8220;The new revenue model we recently put in place is built around creative brand advertising, which is something that Facebook and Google don&#8217;t support,&#8221; Karp said. Rather than a/b testing a blue link to try to find the most effective direct response ad, Karp wants brands to use Tumblr to tell stories that create intent on the part of consumers &#8212; which is the type of advertising that they want to see anyway. Also, while much of the available ad space being sold by other Internet companies goes to big brands, Karp sees an opportunity to make inventory available to individual users, who could use the space more effectively, and who might not annoy their friends in the way that brand advertising might. &#8220;We want to make some real estate available not just to big brands, but to carve it out for people that are already a part of the network,&#8221; Karp said. &#8220;It&#8217;s problematic when that American Express post shows up in your feed, but it&#8217;s different when it&#8217;s one of your friends.&#8221; In addition to talking about the new revenue products, Karp described the organizational transition which recently took place and enabled long-time Tumblr president John Maloney to resign. Tumblr has grown from 15 employees to more than 105 since the beginning of last year. A lot of those hires were made to add senior executives to the staff who could oversee various different parts of the organization. Not only did that allow Maloney to step down, but it also meant that Karp hasn&#8217;t really written any code over the last six months. Karp said it took a while for him to embrace the change, but now he&#8217;s able to dream stuff up, whiteboard it, and a team of engineers who were &#8220;worlds more brilliant than [he] ever was can build it.&#8221; ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/21/david-karp-tumblr%e2%80%99s-revenue-model-is-all-about-telling-stories/" title="David Karp: Tumblr’s Revenue Model Is All About Telling Stories"></respond_social>
<p>Check out this informative post written by TechCrunch. It provides good digital marketing information. To see all new blog posts featuring great marketing info, click <a href="scottbriscoe.com">here</a></p>
<p>Published on: 2012-05-21 16:38:44<BR><br />
<BR></p>
<p> In a fireside chat with MG Siegler at TechCrunch Disrupt Monday, Tumblr founder David Karp described how his company thinks differently about advertising than Facebook or Google, and how they hope to make it less distracting and more meaningful to users. In short, it&#8217;s all about telling stories. Karp said that for Tumblr, the stuff that appears in the main feed is pretty sacred, as it&#8217;s all content that users have chosen to subscribe to. Instead of inserting branded content into the stream in the same way that companies like Twitter are beginning to do, Tumblr has instead reserved the right-side column for content that users may not have seen. But the differences go deeper than that &#8212; Karp wants brands and marketers to use Tumblr as a way to tell stories that they can&#8217;t otherwise tell on other social networks or with search ads. &#8220;The new revenue model we recently put in place is built around creative brand advertising, which is something that Facebook and Google don&#8217;t support,&#8221; Karp said. Rather than a/b testing a blue link to try to find the most effective direct response ad, Karp wants brands to use Tumblr to tell stories that create intent on the part of consumers &#8212; which is the type of advertising that they want to see anyway. Also, while much of the available ad space being sold by other Internet companies goes to big brands, Karp sees an opportunity to make inventory available to individual users, who could use the space more effectively, and who might not annoy their friends in the way that brand advertising might. &#8220;We want to make some real estate available not just to big brands, but to carve it out for people that are already a part of the network,&#8221; Karp said. &#8220;It&#8217;s problematic when that American Express post shows up in your feed, but it&#8217;s different when it&#8217;s one of your friends.&#8221; In addition to talking about the new revenue products, Karp described the organizational transition which recently took place and enabled long-time Tumblr president John Maloney to resign. Tumblr has grown from 15 employees to more than 105 since the beginning of last year. A lot of those hires were made to add senior executives to the staff who could oversee various different parts of the organization. Not only did that allow Maloney to step down, but it also meant that Karp hasn&#8217;t really written any code over the last six months. Karp said it took a while for him to embrace the change, but now he&#8217;s able to dream stuff up, whiteboard it, and a team of engineers who were &#8220;worlds more brilliant than [he] ever was can build it.&#8221; </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/6016393c2fg_8749.jpg-150x99.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/img_8749.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/img_8749.jpg" />></p>
<p><BR></p>
<p>Original post:  <a href="http://feedproxy.google.com/~r/Techcrunch/~3/klDnFVDWv6I/" title="David Karp: Tumblr’s Revenue Model Is All About Telling Stories">David Karp: Tumblr’s Revenue Model Is All About Telling Stories</a><br />
<BR></p>

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		<title>Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud</title>
		<link>http://scottbriscoe.com/2012/05/21/comcast-is-finally-rolling-out-the-x1-its-set-top-box-in-the-cloud/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=comcast-is-finally-rolling-out-the-x1-its-set-top-box-in-the-cloud</link>
		<comments>http://scottbriscoe.com/2012/05/21/comcast-is-finally-rolling-out-the-x1-its-set-top-box-in-the-cloud/#comments</comments>
		<pubDate>Mon, 21 May 2012 17:58:33 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
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		<description><![CDATA[ Comcast announced Monday that it will make its newest set-top box available in Boston over the coming weeks, with a rollout planned across the entire country later this year. It&#8217;s also introducing a mobile app to control the set-top box from the iPhone or iPad. The new set-top box comes after several years of development. Comcast has been working hard to develop a new set-top box that would take all of the smarts out of the box and put it in the network, essentially allowing the cable provider to launch new services and update the new features without having to totally rewrite applications or push out new firmware. With the X1, all the processing is done in the network. That will give Comcast the flexibility to quickly test and create new apps for customers, without having to worry about how outdated its set-top boxes are. It will also provide more personalized features, such as allowing customers to see which shows their Facebook friends are watching. The new X1 iOS app will improve navigation on the set-top box, allowing subscribers to use the virtual keyboard to search through all the live and on-demand channels more efficiently than using a traditional remote control. Users can also filter by genre and interact with other social media apps. Anyway, here&#8217;s how cool I think this thing is: I haven&#8217;t been a cable subscriber for at least a year and a half, but I might just have to sign up again, just to try out the X1. So bring this thing to San Francisco, Comcast, and I&#8217;ll pay for cable TV again. ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/21/comcast-is-finally-rolling-out-the-x1-its-set-top-box-in-the-cloud/" title="Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud"></respond_social>
<p>This is a good article called <a href="http://feedproxy.google.com/~r/Techcrunch/~3/CWyEo52ViTY/" title="Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud">Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud</a>:</p>
<p>Published on: 2012-05-21 13:58:33 <BR><br />
<BR></p>
<p> Comcast announced Monday that it will make its newest set-top box available in Boston over the coming weeks, with a rollout planned across the entire country later this year. It&#8217;s also introducing a mobile app to control the set-top box from the iPhone or iPad. The new set-top box comes after several years of development. Comcast has been working hard to develop a new set-top box that would take all of the smarts out of the box and put it in the network, essentially allowing the cable provider to launch new services and update the new features without having to totally rewrite applications or push out new firmware. With the X1, all the processing is done in the network. That will give Comcast the flexibility to quickly test and create new apps for customers, without having to worry about how outdated its set-top boxes are. It will also provide more personalized features, such as allowing customers to see which shows their Facebook friends are watching. The new X1 iOS app will improve navigation on the set-top box, allowing subscribers to use the virtual keyboard to search through all the live and on-demand channels more efficiently than using a traditional remote control. Users can also filter by genre and interact with other social media apps. Anyway, here&#8217;s how cool I think this thing is: I haven&#8217;t been a cable subscriber for at least a year and a half, but I might just have to sign up again, just to try out the X1. So bring this thing to San Francisco, Comcast, and I&#8217;ll pay for cable TV again. </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/d192dc62edguide1.jpg1-150x84.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/x1-mainmenu_guide.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/x1-mainmenu_guide.jpg" />></p>
<p><BR></p>
<p>Go here to see the original:  <a href="http://feedproxy.google.com/~r/Techcrunch/~3/CWyEo52ViTY/" title="Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud">Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud</a><br />
<BR></p>

<respond_social url="http://scottbriscoe.com/2012/05/21/comcast-is-finally-rolling-out-the-x1-its-set-top-box-in-the-cloud/" title="Comcast Is Finally Rolling Out The X1, Its Set-top Box In The Cloud"></respond_social>]]></content:encoded>
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		<title>Dish Network Risks Biting the Hands That Feed Them</title>
		<link>http://scottbriscoe.com/2012/05/17/dish-network-risks-biting-the-hands-that-feed-them/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dish-network-risks-biting-the-hands-that-feed-them</link>
		<comments>http://scottbriscoe.com/2012/05/17/dish-network-risks-biting-the-hands-that-feed-them/#comments</comments>
		<pubDate>Thu, 17 May 2012 23:33:22 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[hopper]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[only-the-hopper]]></category>
		<category><![CDATA[the-networks]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/17/dish-network-risks-biting-the-hands-that-feed-them/</guid>
		<description><![CDATA[ Dish Network is giving customers what they want &#8212; commercial free TV. The next sound you hear is that of network execs screaming. The device that is causing all the ruckus is Dish&#8217;s Hopper, a DVR that allows you to automatically hop past all the commercials on a network TV show. You know, kind of like you already do with show&#8217;s you&#8217;ve recorded, only the Hopper does the work for you. Understandably, the networks are furious. Commercials pay for the shows they produce. If networks don&#8217;t produce shows, then Dish Network wouldn&#8217;t have any content and they&#8217;d go out of business. On the other hand, if Dish doesn&#8217;t keep their customers happy, they&#8217;ll go back to cable and again, Dish will go out of business. Either way, they&#8217;re biting the hands that feed them. The question is, who has more clout, the consumer or the networks? Dish is putting their money (literally) on the consumer. They know the networks will grumble, but in the end, it&#8217;s not like they&#8217;re going to stop making TV shows, though they could pull them off the Dish Network. The New York Times says that the networks are also offering Dish a taste of their own medicine by refusing to air Dish commercials. The Hopper ad is one of the most annoying commercials I&#8217;ve seen in a long time, so I&#8217;m behind the networks on that move. The reality is, people skip commercials and when they don&#8217;t skip them, they walk out of the room to get a snack or use the facilities. Instead of fighting the Hopper, networks need to find new ways to engage the consumer. Instead of forcing an increasing number of commercials on viewers, networks should be rewarding them for their attention. Second screen apps are perfect for upping engagement. The Celebrity Apprentice app delivers the most points on questions asked during the commercials. If you want to win the game, you have to stay and watch. What do you think? Is Dish making the right move by putting the customer in front of the client? Or is this going to come back to bite them someplace other than the hand? ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/17/dish-network-risks-biting-the-hands-that-feed-them/" title="Dish Network Risks Biting the Hands That Feed Them"></respond_social>
<p>Check out this informative post written by Marketing Pilgrim &#8211; Internet News and Opinion. It provides good digital marketing information. To see all new blog posts featuring great marketing info, click <a href="scottbriscoe.com">here</a></p>
<p>Published on: 2012-05-17 19:33:22<BR><br />
<BR></p>
<p> Dish Network is giving customers what they want &#8212; commercial free TV. The next sound you hear is that of network execs screaming. The device that is causing all the ruckus is Dish&#8217;s Hopper, a DVR that allows you to automatically hop past all the commercials on a network TV show. You know, kind of like you already do with show&#8217;s you&#8217;ve recorded, only the Hopper does the work for you. Understandably, the networks are furious. Commercials pay for the shows they produce. If networks don&#8217;t produce shows, then Dish Network wouldn&#8217;t have any content and they&#8217;d go out of business. On the other hand, if Dish doesn&#8217;t keep their customers happy, they&#8217;ll go back to cable and again, Dish will go out of business. Either way, they&#8217;re biting the hands that feed them. The question is, who has more clout, the consumer or the networks? Dish is putting their money (literally) on the consumer. They know the networks will grumble, but in the end, it&#8217;s not like they&#8217;re going to stop making TV shows, though they could pull them off the Dish Network. The New York Times says that the networks are also offering Dish a taste of their own medicine by refusing to air Dish commercials. The Hopper ad is one of the most annoying commercials I&#8217;ve seen in a long time, so I&#8217;m behind the networks on that move. The reality is, people skip commercials and when they don&#8217;t skip them, they walk out of the room to get a snack or use the facilities. Instead of fighting the Hopper, networks need to find new ways to engage the consumer. Instead of forcing an increasing number of commercials on viewers, networks should be rewarding them for their attention. Second screen apps are perfect for upping engagement. The Celebrity Apprentice app delivers the most points on questions asked during the commercials. If you want to win the game, you have to stay and watch. What do you think? Is Dish making the right move by putting the customer in front of the client? Or is this going to come back to bite them someplace other than the hand? </p>

<respond_social url="http://scottbriscoe.com/2012/05/17/dish-network-risks-biting-the-hands-that-feed-them/" title="Dish Network Risks Biting the Hands That Feed Them"></respond_social>]]></content:encoded>
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		<title>Comcast Kills Its 250GB Data Cap, Is Testing More Flexible Data Plans</title>
		<link>http://scottbriscoe.com/2012/05/17/comcast-kills-its-250gb-data-cap-is-testing-more-flexible-data-plans/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=comcast-kills-its-250gb-data-cap-is-testing-more-flexible-data-plans</link>
		<comments>http://scottbriscoe.com/2012/05/17/comcast-kills-its-250gb-data-cap-is-testing-more-flexible-data-plans/#comments</comments>
		<pubDate>Thu, 17 May 2012 22:27:23 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[based-on-usage]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[comcast-tower]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[kevin-burkett]]></category>
		<category><![CDATA[massive-amounts]]></category>
		<category><![CDATA[netflix-]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[streaming-media]]></category>

		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/17/comcast-kills-its-250gb-data-cap-is-testing-more-flexible-data-plans/</guid>
		<description><![CDATA[ Comcast announced today that it is doing away with its 250 GB data cap , and will be moving to test out new plans will charge customers based on usage, rather than cutting them off. Since 2008, Comcast has had a data usage cap of 250GB for all its broadband plans. At that time, the cap was mainly meant to deter users from abusing the network, largely by downloading or distributing pirated video files. But times have changed, streaming media is now a thing, and services like Netflix, Hulu Plus, and TV Everywhere services like Xfinity TV and HBO Go are using up massive amounts of data for some customers. &#8220;Four years after we put it in place, we don&#8217;t think a static, non-flexible data cap is the best approach,&#8221; David Cohen, EVP of Comcast, said on a call with press. Comcast&#8217;s response is to cancel its 250 GB data cap and to test out different approaches to dealing with broadband data management. That starts with increasing everyone&#8217;s data plan to 300 GB, and putting into effect two new plans in test markets. The first test will start its minimum broadband plan &#8212; Internet essentials, which is priced at $9.95 a month &#8212; at 300GB and will gradually increase the amount of data available to customers who buy higher-speed broadband plans. The second test will provide all broadband customers with 300 GB, regardless of data plan, and charge them more &#8212; say, $10 per 50 GB &#8212; on an incremental basis for data used over and above that. For those who don&#8217;t live in the test markets, the 250 GB threshold will disappear completely, and customers will no longer be cut off if they hit the old cap. Comcast will still contact those who come close, if only to ensure that customers aren&#8217;t getting hit by botnets or other malware. The goal for Comcast is to make sure it&#8217;s not cutting customers off who are reaching that 250 GB limit &#8212; and to also make sure that customers who are using a huge amount of data pay their fair share. The company is also hoping to allay concerns from customer concerns that they might hit those caps due to using services like Netflix, or even TV Everywhere services. Comcast wouldn&#8217;t get into specifics about what percentage of customers bump up against the current threshold, but said that median broadband usage is around 8-10 GB per month. That gives most customers a lot of leeway with 300 GB, but the new plans remove any hypothetical threat of disconnection due to usage. At the same time, one of the main reasons that the data cap discussion came about was due to criticism Comcast received over its Xbox Live streaming VOD service . That service, while delivered via IP, wasn&#8217;t being counted toward its cap. That won&#8217;t change going forward, and Xbox streams still won&#8217;t count against its customer broadband usage. [Image via Flickr/Kevin Burkett ] ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/17/comcast-kills-its-250gb-data-cap-is-testing-more-flexible-data-plans/" title="Comcast Kills Its 250GB Data Cap, Is Testing More Flexible Data Plans"></respond_social>
<p>Published on: 2012-05-17 18:27:23<BR><br />
<BR></p>
<p>I found this article I found for this blog. Read it here &#8211; <a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/tOjBaSvR1wo/" title="Comcast Kills Its 250GB Data Cap, Is Testing More Flexible Data Plans">Comcast Kills Its 250GB Data Cap, Is Testing More Flexible Data Plans</a><BR> </p>
<p> Comcast announced today that it is doing away with its 250 GB data cap , and will be moving to test out new plans will charge customers based on usage, rather than cutting them off. Since 2008, Comcast has had a data usage cap of 250GB for all its broadband plans. At that time, the cap was mainly meant to deter users from abusing the network, largely by downloading or distributing pirated video files. But times have changed, streaming media is now a thing, and services like Netflix, Hulu Plus, and TV Everywhere services like Xfinity TV and HBO Go are using up massive amounts of data for some customers. &#8220;Four years after we put it in place, we don&#8217;t think a static, non-flexible data cap is the best approach,&#8221; David Cohen, EVP of Comcast, said on a call with press. Comcast&#8217;s response is to cancel its 250 GB data cap and to test out different approaches to dealing with broadband data management. That starts with increasing everyone&#8217;s data plan to 300 GB, and putting into effect two new plans in test markets. The first test will start its minimum broadband plan &#8212; Internet essentials, which is priced at $9.95 a month &#8212; at 300GB and will gradually increase the amount of data available to customers who buy higher-speed broadband plans. The second test will provide all broadband customers with 300 GB, regardless of data plan, and charge them more &#8212; say, $10 per 50 GB &#8212; on an incremental basis for data used over and above that. For those who don&#8217;t live in the test markets, the 250 GB threshold will disappear completely, and customers will no longer be cut off if they hit the old cap. Comcast will still contact those who come close, if only to ensure that customers aren&#8217;t getting hit by botnets or other malware. The goal for Comcast is to make sure it&#8217;s not cutting customers off who are reaching that 250 GB limit &#8212; and to also make sure that customers who are using a huge amount of data pay their fair share. The company is also hoping to allay concerns from customer concerns that they might hit those caps due to using services like Netflix, or even TV Everywhere services. Comcast wouldn&#8217;t get into specifics about what percentage of customers bump up against the current threshold, but said that median broadband usage is around 8-10 GB per month. That gives most customers a lot of leeway with 300 GB, but the new plans remove any hypothetical threat of disconnection due to usage. At the same time, one of the main reasons that the data cap discussion came about was due to criticism Comcast received over its Xbox Live streaming VOD service . That service, while delivered via IP, wasn&#8217;t being counted toward its cap. That won&#8217;t change going forward, and Xbox streams still won&#8217;t count against its customer broadband usage. [Image via Flickr/Kevin Burkett ] </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/c51241ddaatower.jpg-150x90.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/comcast-tower.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/comcast-tower.jpg" />></p>
<p><BR></p>
<p>Here is the original post:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/Techcrunch/~3/tOjBaSvR1wo/" title="Comcast Kills Its 250GB Data Cap, Is Testing More Flexible Data Plans">Comcast Kills Its 250GB Data Cap, Is Testing More Flexible Data Plans</a><BR></p>

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		<title>Time Warner Cable Customers Now Get HBO Go On Xbox, Roku &amp; Samsung TVs</title>
		<link>http://scottbriscoe.com/2012/05/17/time-warner-cable-customers-now-get-hbo-go-on-xbox-roku-samsung-tvs/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=time-warner-cable-customers-now-get-hbo-go-on-xbox-roku-samsung-tvs</link>
		<comments>http://scottbriscoe.com/2012/05/17/time-warner-cable-customers-now-get-hbo-go-on-xbox-roku-samsung-tvs/#comments</comments>
		<pubDate>Thu, 17 May 2012 21:16:06 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[everyone-else]]></category>
		<category><![CDATA[game-consoles]]></category>
		<category><![CDATA[hbo]]></category>
		<category><![CDATA[joins-the-likes]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[offering-access]]></category>
		<category><![CDATA[some-providers]]></category>
		<category><![CDATA[streaming-boxes]]></category>
		<category><![CDATA[stuck-waiting]]></category>
		<category><![CDATA[video-service]]></category>
		<category><![CDATA[warner]]></category>
		<category><![CDATA[warner-cable]]></category>
		<category><![CDATA[xbox]]></category>

		<guid isPermaLink="false">http://scottbriscoe.com/2012/05/17/time-warner-cable-customers-now-get-hbo-go-on-xbox-roku-samsung-tvs/</guid>
		<description><![CDATA[ Time Warner Cable is on a roll with this whole TV Everywhere thing. Just a day after adding Viacom channels to its live streaming iPad app, the cable provider has announced support for HBO Go on the Xbox, Roku streaming boxes, and Samsung connected TVs. It&#8217;s been a long time coming: Time Warner Cable was one of the last holdouts to even hook up with HBO Go, the on-demand video service which gives subscribers access to every piece of HBO original programming ever&#8230; But it&#8217;s catching up fast. By supporting HBO Go on game consoles and connected TVs, Time Warner Cable joins the likes of Verizon, AT&#038;T, and Dish Network in offering access to the service. And it even comes out ahead of some providers, like Comcast, which still doesn&#8217;t authenticate with HBO Go on Roku. For Time Warner Cable&#8217;s HBO subscribers, that&#8217;s great news, as they&#8217;re no longer tied to watching HBO shows as they air on Sunday night, or reliant on crappy cable VOD services to get access on demand. For everyone else who loves HBO but doesn&#8217;t want to pay $100 for cable, though, they&#8217;re stuck waiting and hoping that maybe, some day, HBO Go will be available a la carte. ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/17/time-warner-cable-customers-now-get-hbo-go-on-xbox-roku-samsung-tvs/" title="Time Warner Cable Customers Now Get HBO Go On Xbox, Roku &amp; Samsung TVs"></respond_social>
<p>This is a new post called <a href="http://feedproxy.google.com/~r/Techcrunch/~3/pZSJEFjON2M/" title="Time Warner Cable Customers Now Get HBO Go On Xbox, Roku &amp; Samsung TVs">Time Warner Cable Customers Now Get HBO Go On Xbox, Roku &amp; Samsung TVs</a>:</p>
<p>Published on: 2012-05-17 17:16:06 <BR><br />
<BR></p>
<p> Time Warner Cable is on a roll with this whole TV Everywhere thing. Just a day after adding Viacom channels to its live streaming iPad app, the cable provider has announced support for HBO Go on the Xbox, Roku streaming boxes, and Samsung connected TVs. It&#8217;s been a long time coming: Time Warner Cable was one of the last holdouts to even hook up with HBO Go, the on-demand video service which gives subscribers access to every piece of HBO original programming ever&#8230; But it&#8217;s catching up fast. By supporting HBO Go on game consoles and connected TVs, Time Warner Cable joins the likes of Verizon, AT&#038;T, and Dish Network in offering access to the service. And it even comes out ahead of some providers, like Comcast, which still doesn&#8217;t authenticate with HBO Go on Roku. For Time Warner Cable&#8217;s HBO subscribers, that&#8217;s great news, as they&#8217;re no longer tied to watching HBO shows as they air on Sunday night, or reliant on crappy cable VOD services to get access on demand. For everyone else who loves HBO but doesn&#8217;t want to pay $100 for cable, though, they&#8217;re stuck waiting and hoping that maybe, some day, HBO Go will be available a la carte. </p>
</p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2011/12/hbogo.jpg" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2011/12/hbogo.jpg" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2011/12/hbogo.jpg" />></p>
<p><BR></p>
<p>Read more from the original source:<br /> <a href="http://feedproxy.google.com/~r/Techcrunch/~3/pZSJEFjON2M/" title="Time Warner Cable Customers Now Get HBO Go On Xbox, Roku &amp; Samsung TVs">Time Warner Cable Customers Now Get HBO Go On Xbox, Roku &amp; Samsung TVs</a><br />
<BR></p>

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		<title>3,997 Models: Android Fragmentation As Seen By The Developers Of OpenSignalMaps</title>
		<link>http://scottbriscoe.com/2012/05/15/3997-models-android-fragmentation-as-seen-by-the-developers-of-opensignalmaps/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3997-models-android-fragmentation-as-seen-by-the-developers-of-opensignalmaps</link>
		<comments>http://scottbriscoe.com/2012/05/15/3997-models-android-fragmentation-as-seen-by-the-developers-of-opensignalmaps/#comments</comments>
		<pubDate>Wed, 16 May 2012 03:09:08 +0000</pubDate>
		<dc:creator>Digital Marketer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[devices]]></category>
		<category><![CDATA[home-the-issue]]></category>
		<category><![CDATA[issue]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[shortsighted]]></category>
		<category><![CDATA[staircase 13]]></category>
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		<description><![CDATA[ Over the past six months, the folks at OpenSignalMaps have been keeping tabs on the devices that have been downloading their network monitoring app, and so far they&#8217;ve recorded downloads onto 681,900 separate Android devices in 195 countries. Now they&#8217;ve taken all that data and splayed it out for all to see, and it highlights rather nicely how big a headache fragmentation can be for developers. For the most part, the results are as you&#8217;d expect &#8212; runaway hits like Samsung&#8217;s Galaxy S II was the most represented device among the 3,997 distinct models they spotted, and Samsung Android devices were far and away the most widely used. What really gets me is how many other devices and brands fill up the rest of that list. Seriously, if you haven&#8217;t yet, go look at it . Mouse-over some of the smaller blocks, see if there are any brands or devices that ring a bell. It&#8217;s pretty crazy to see just how many players are in the field, and nothing against OpenSignalMaps &#8212; their app is actually pretty damned useful &#8212; but it&#8217;s not an immediate must-download for every user. That there are gobs of Android devices floating around out there isn&#8217;t exactly a shocker, but data like this really drives home the issue. With so many devices running so many versions of Android with who knows many carrier- and manufacturer-mandated tweaks onboard, how is a developer supposed to make sure that all of their users gets a consistent experience? They can&#8217;t, unless they&#8217;re willing to test like crazy . Google chairman Eric Schmidt famously downplayed the term &#8220;fragmentation&#8221; at this year&#8217;s CES, suggesting instead that people call it &#8220;differentiation.&#8221; It&#8217;s hard not to agree with sentiment on some level &#8212; after all, one of Android&#8217;s key strengths is how easily it fits into different niches and price points. But according to him, as long as every Android user is able to use the same apps, there&#8217;s no problem here. That strikes me as a rather shortsighted way of looking at it. Downloading and installing apps is one thing, but what I think really counts &#8212; the user experience &#8212; can still vary from hardware configuration to hardware configuration. Not a day goes by without new Android hardware (or rumors of new Android hardware) making the rounds &#8212; hell, just an hour or so ago, the Wall Street Journal reported that Google will soon be filling out the new Devices section in the Google Play Store with new, unlocked &#8220;Nexus&#8221; hardware thanks to cooperation from up to five hardware manufacturers. That&#8217;s why developers like Animoca have invested what I can only imagine is a sizable amount of money and effort testing their apps with something like 400 Android devices before pushing them out into the world. And of course, fragmentation isn&#8217;t just a hardware issue &#8212; the OSM post points out that the two most used versions of Android now only account for 75% of the devices they surveyed, down from 90% last year, yet another issue for developers to grapple with. Does every developer need to go through a process that outlandish? Certainly not &#8212; OpenSignalMaps seems to test on a tiny fraction of that, and smaller developers can cover most of their bases with a handful of carefully chosen devices. At the end of the day though, despite the sheer amount of choice and flexibility that Android has provided users, those developers still have a choice to make &#8212; do they want to strive for perfection, or do they want to keep their sanity? ]]></description>
			<content:encoded><![CDATA[<respond_social url="http://scottbriscoe.com/2012/05/15/3997-models-android-fragmentation-as-seen-by-the-developers-of-opensignalmaps/" title="3,997 Models: Android Fragmentation As Seen By The Developers Of OpenSignalMaps"></respond_social>
<p>Check out this informative post written by TechCrunch. It provides interesting digital marketing information. To see all new blog posts featuring great marketing info, click <a href="scottbriscoe.com">here</a></p>
<p>Published on: 2012-05-15 23:09:08<BR><br />
<BR></p>
<p> Over the past six months, the folks at OpenSignalMaps have been keeping tabs on the devices that have been downloading their network monitoring app, and so far they&#8217;ve recorded downloads onto 681,900 separate Android devices in 195 countries. Now they&#8217;ve taken all that data and splayed it out for all to see, and it highlights rather nicely how big a headache fragmentation can be for developers. For the most part, the results are as you&#8217;d expect &#8212; runaway hits like Samsung&#8217;s Galaxy S II was the most represented device among the 3,997 distinct models they spotted, and Samsung Android devices were far and away the most widely used. What really gets me is how many other devices and brands fill up the rest of that list. Seriously, if you haven&#8217;t yet, go look at it . Mouse-over some of the smaller blocks, see if there are any brands or devices that ring a bell. It&#8217;s pretty crazy to see just how many players are in the field, and nothing against OpenSignalMaps &#8212; their app is actually pretty damned useful &#8212; but it&#8217;s not an immediate must-download for every user. That there are gobs of Android devices floating around out there isn&#8217;t exactly a shocker, but data like this really drives home the issue. With so many devices running so many versions of Android with who knows many carrier- and manufacturer-mandated tweaks onboard, how is a developer supposed to make sure that all of their users gets a consistent experience? They can&#8217;t, unless they&#8217;re willing to test like crazy . Google chairman Eric Schmidt famously downplayed the term &#8220;fragmentation&#8221; at this year&#8217;s CES, suggesting instead that people call it &#8220;differentiation.&#8221; It&#8217;s hard not to agree with sentiment on some level &#8212; after all, one of Android&#8217;s key strengths is how easily it fits into different niches and price points. But according to him, as long as every Android user is able to use the same apps, there&#8217;s no problem here. That strikes me as a rather shortsighted way of looking at it. Downloading and installing apps is one thing, but what I think really counts &#8212; the user experience &#8212; can still vary from hardware configuration to hardware configuration. Not a day goes by without new Android hardware (or rumors of new Android hardware) making the rounds &#8212; hell, just an hour or so ago, the Wall Street Journal reported that Google will soon be filling out the new Devices section in the Google Play Store with new, unlocked &#8220;Nexus&#8221; hardware thanks to cooperation from up to five hardware manufacturers. That&#8217;s why developers like Animoca have invested what I can only imagine is a sizable amount of money and effort testing their apps with something like 400 Android devices before pushing them out into the world. And of course, fragmentation isn&#8217;t just a hardware issue &#8212; the OSM post points out that the two most used versions of Android now only account for 75% of the devices they surveyed, down from 90% last year, yet another issue for developers to grapple with. Does every developer need to go through a process that outlandish? Certainly not &#8212; OpenSignalMaps seems to test on a tiny fraction of that, and smaller developers can cover most of their bases with a handful of carefully chosen devices. At the end of the day though, despite the sheer amount of choice and flexibility that Android has provided users, those developers still have a choice to make &#8212; do they want to strive for perfection, or do they want to keep their sanity? </p>
</p>
<p><img src="http://scottbriscoe.com/wp-content/uploads/2012/05/ff768d8cb7evices.png-150x81.png" /></p>
<p><img src="http://tctechcrunch2011.files.wordpress.com/2012/05/devices.png" /></p>
<p>Photos:<br /><<img src="http://tctechcrunch2011.files.wordpress.com/2012/05/devices.png" />></p>
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<p>Read the original post:  <a href="http://feedproxy.google.com/~r/Techcrunch/~3/mErDda48-rQ/" title="3,997 Models: Android Fragmentation As Seen By The Developers Of OpenSignalMaps">3,997 Models: Android Fragmentation As Seen By The Developers Of OpenSignalMaps</a><br />
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