Stevie Turns Your Socia...

We spend more and more time on social networks, but sometimes it can feel like work. I mean, scrolling through your news feed isn’t work work, but it’s not quite as easy as vegging out on your couch and watching TV. That’s where a new startup called Stevie comes in, with a website launching today at Disrupt, along with mobile apps that function as remote controls. Stevie looks at content shared in your social network feeds and elsewhere on the Web, and it assembles that content into TV shows that you can watch, shows with names like The Comedy Strip, Music Non-Stop, and Celeb TV. Naturally, the shows incorporate video content that your friends have shared, but they also include things like Facebook status updates, tweets, shared headlines, and birthdays, running mostly as tickers under the video. Essentially, it’s a way to watch Facebook and Twitter on your TV. Co-founder and Chief Creative Technologist Gil Rimon argues that this is the right way to do “social TV.” Apps like GetGlue, which offer check ins and other social interactions around existing TV content, aren’t a good fit for how people watch TV now, because they ignore its essentially passive nature. Stevie takes the opposite tack — instead of trying to encourage new types of behavior, it’s introducing new content into the traditional couch potato experience. Rimon compares the app to Pandora. In the same way that Pandora learns your musical tastes and preferences, automatically delivering music that’s tailored to your tastes, Stevie uses something that the team calls “The Stevie Factor” to look at your social data (such as Facebook Likes) and automatically stitch together the videos and other content that you’ll probably enjoy. When Rimon demonstrated Stevie for me, I was particularly impressed by the look and feel. Granted, I don’t watch much TV aside from Game of Thrones and Doctor Who , but the video content struck me as quite bubbly and polished, especially for something that was being algorithmically assembled on-the-fly. Rimon’s experience in TV writing, editing, and presenting probably helps with that. I expect Stevie will become even more appealing when it’s available on connected TV devices. The company has raised $300,000 in angel funding from investors including Jeff Pulver and Gigi Levy, and it’s participating in the Microsoft Accelerator for Azure program in Tel Aviv. Oh, and if you’re interested in couples who run startups, here’s another one — Rimon is married to his co-founder and CEO Yael Givon. You can visit the Stevie website here , download the iPhone app here , and download the Android app here . (Again, the apps aren’t standalone experiences, but remote controls for watching on the browser.) Disrupt Q&A Q: How do you connect the Internet to the TC? A: We’re not delivering hardware — it’s a web-based experience, with more devices (starting with iPad) coming soon. Q: Who is your competition? A: No direct competition, though of course there are other video discovery companies. But they’re not replicating the TV experience. The real competitor might be old-fashioned TV channels. Q: Why hasn’t connected TV taken off? A: That’s changing — see, for example, the growth of Apple TV.

YouTube Celebrates Seve...

May 20th was YouTube’s 7th birthday . Oh, our little baby is growing up fast, isn’t he? Seems like only yesterday he was learning how to walk without falling down , feed the animals without getting attacked . . . ride a bike without hitting a telephone pole. What’s truly extraordinary about YouTube is that he’s growing at three times the rate of a normal child. Users upload 72 hours of video per minute these days which means you couldn’t watch every minute of every video even if you wanted to. Not that you would want to. Sure, there are plenty of fun and helpful videos on YouTube but no matter how hard they try to lift their reputation, they’ll always be known as the home of stupid people doing stupid things. And that’s okay, because we all need a good laugh, even if it is at the expense of others. Now that I’m done with the obligatory YouTube jokes, here are a few YouTube gems: Inspiring: Get Back Up, Nick Vujicic Smile Inducing: Evolution of Dance – By Judson Laipply The power of crowdsourcing: Sound of Music | Central Station Antwerp (Belgium) Proof that anyone can become a star with a great idea and a little luck: Annoying Orange Here’s to everyone who has ever uploaded a video to YouTube! We all appreciate the education, the news and the fun.

About.me Releases Publi...

About.Me is set to get a bit more social. The AOL-owned property just released a public API and SDK into the wild in partnership with Reputation.com, Smarterer, Forkly, Kred and Showyou. While the online profile site already worked with most popular social platforms, today’s announcement is huge for both about.me and their legions of users. Plus, for attendees of Disrupt NYC this week, the company is celebrating the news by having a professional photographer on hand to help create free killer profile pics. Sometimes the simplest ideas are the best. About.me collects a user’s various online identifies and puts them in a single (and beautiful) location. Think of it a splash page for your identity online. Instead of directing people to various locations like LinkedIn, Facebook or Instagram, the idea is to just send them to your about.me page, which neatly collates the rest of your accounts. Here’s mine . I think it’s lovely and only took about five minutes to make. Today’s news makes the first time that about.me has opened up for outside development. Tony Conrad, Ryan Freitas and Tim Young launched the company in 2010, which was then acquired by AOL, TechCrunch’s parent company, a mere four days later . Since then, the company had reserved its API for internal use only. The company foresees its API to be used as an alternative to the traditionally painful task of creating user profiles. For example, if a particular service implements this system, with just one click, the profile will be created automatically from pulling the info from about.me. With the SDK, platforms can add their badge to about.me’s profile pages. As about.me’s Ryan Fuiji explained to me at Disrupt, Smarterer, a launch partner, will integrate test scores on the about.me badge and Kred will display their influence data as well. But there’s still a fundamental problem with the gorgeous about.me layouts: A lot of potential users might not have access to a high-quality user profile images. I only have the one. Thankfully it shows my good side. However, for attendees of Disrupt NYC 2012, about.me is here to help. The company hired a professional photographer that will be around the show Monday through Wednesday. Stop by and get a great looking pic for your about.me profile page.

Married Mr. Zuckerberg,...

With a wedding ring on his finger and his company public, is Mark Zuckerberg ready to make Facebook produce more profits, not just more social connections? His  fanfare-less marriage to long-time girlfriend Priscilla Chan this weekend would seem to indicate he won’t be getting too distracted by family life. But just before Facebook IPO’d on Friday, he announced on stage that “Our mission isn’t to be a public company.” As the young CEO enters this next phase of his life, he faces perhaps his greatest challenge yet: building something that betters our lives while still bringing home the bacon. The business of social networking has never been Zuckerberg’s strongest suit. In fact, beyond his backyard wedding ceremony and a townhall discussion with President Barack Obama , you’re unlikely to see the CEO in a suit. That’s partly why one of his smartest moves was bringing on Google biz wiz Sheryl Sandberg as his COO. But no one understands the future of social quite like Zuckerberg. His uncanny ability to figure out what we want from Facebook before we do has spawned the news feed and other features critical to the site’s enduring success. What Facebook the public company needs now is for Zuckerberg to aim that foresight towards making money. Honestly, that’s the saddest part of Facebook’s IPO — that such a pioneer of human connection would have to fracture his attention to pore over profit-loss statements. This is the man who brought us ambient intimacy, the feeling of being closer to everyone we know thanks to indirect communication. Facebook and its promising new auto-translation features , is fostering friendships between countries with deep cultural divides. These are the kinds of things the world needs Mark Zuckerberg working on. But now Facebook has shareholders it’s responsible to. They’ll want him looking for aggressive new ways to monetize that come to fruition fast. Don’t expect Zuckerberg to strangle users with ads, though. With any luck, you’ll hardly be able to tell what he’s up to when it comes to increasing revenue. It will be a natural side effect of how Facebook works. Such as that all those news stories, songs, and videos you auto-share to the news feed aren’t just content to show your friends. They’re going to power ad targeting based on what you do , not just what you Like. Mark and Priscilla have just forged one of the strongest connections of all (congratulations, seriously). They’re starting the Zuckerberg family, a lifelong journey. And the journey to Facebook’s earnings growing to reflect its valuation will be a long one too. It will take the visionary’s focus, but investors, press, employees, and the rest should be patient. Just because you don’t see the future of Facebook’s business right now doesn’t mean it hasn’t been dreamed up. This is Mr. Zuckerberg we’re talking about, after all. [Image Credit: AP Photo ]

Personalization Is Not ...

Editor’s note: Scott Brave is the CTO and co-founder, Baynote . We’ve all watched from the sidelines as companies have come out in a burst of glory, and then, two years later, spent their venture capital, lost their user base, and failed to monetize. This begs the question – what are the factors that drive a company’s survival, differentiate it, and ultimately make it a winner? In today’s online world, personalization is increasingly making or breaking companies. The companies that win are the ones making personalization a key company value – not just a feature. In the early days of the web, consumers were happy just to gain access to information. However, as technology became more sophisticated, and as more consumers and companies came online, we quickly moved out of the access age and into a state of information overload, often leaving consumers frustrated and confused. Companies that helped consumers cut through the clutter to reveal relevant information had a critical and sustainable competitive advantage in their respective areas. The concept of relevance is critical to the success of Google, for example. Personalization is not new. Popularized by Amazon and Netflix more than a decade ago, personalization is the practice of tailoring information to people based on what they are looking for, what they have found interesting in the past, what their friends have engaged with, or based on explicit inputs like their interests. Personalization has gotten a lot of positive attention recently because it can be used to great effect to organize the web’s information overflow into relevant, meaningful experiences. Winning companies approach personalization as a core value of how they do business – a “customer-centric” philosophy – rather than an add-on “feature.” As proof, here are some examples of companies that have built their businesses around personalization and the competition that they left in their wake. News: Flipboard vs. Yahoo! News In 2001, Yahoo! launched Yahoo! News , providing a repository for news articles that became the first-ever most-emailed page on the web. However, Yahoo! News neglected to treat personalization as a core value – and in so doing missed out on the opportunity to tap into the social graph of personal information to personalize and curate content for users based on their interests. With Yahoo! treating personalization as a feature and not a core value, by 2010, consumers moved on to new, more personalized content curation services that were specifically designed for consuming media. One example of such a personalized news source is Flipboard , which works across Apple devices, and allows users to “flip” through their social networking feeds and feeds from partner websites to find the news articles that are most interesting to them. Within a year of its founding, Flipboard had amassed a $200 million valuation. Today, the company’s valuation and user base continues to skyrocket, while Yahoo!’s continues to hemorrhage. Flipboard won because it applied personalization to consumer choice for news articles that other news providers hadn’t accounted for, sparking the beginning of the content curation boom. Interestingly, Yahoo! recently announced plans to eliminate many of its online properties in order to focus on its most popular ones and make the content on those sites personalized to the user. It seems Yahoo! has finally caught on to the fact that users like personalized content and will engage with brands and services that provide content tailored to their interests. Music: Pandora vs. Internet radio This example seems counter-intuitive – wouldn’t people want to listen to their favorite radio station online? This just never took off. Why? Internet radio contained way too much content – it wasn’t focused or specific enough. Consumers had to work too hard to find the music they liked. Once consumers were introduced to a better way to curate and listen to music, they were never going back. When Pandora allowed users to input their music preferences through both explicit selections and implicit actions to help shape their content stream, it changed the listening experience. Pandora made listening to music online personal. After Pandora, just listening to the radio online seemed like a waste of time. Dining: Alfred (Google) vs. Opentable OpenTable provides a free service that lets users make reservations online. The company first came on the scene in 1998, and has steadily built up its business – today over 25,000 restaurants are signed up with the service. While OpenTable provides restaurant recommendations along the side of the screen based on location, it is a feature rather than being core to the experience. Alfred, on the other hand, is a mobile app developed by Clever Sense (purchased by Google in December) that delivers dining recommendations based exclusively on your inputs and your Facebook check-ins and profile. By offering recommendations for restaurants that are personalized to consumer’s inputs and behavior Google could become a leading provider of time-critical dining data, and a big player in the multi-billion dollar restaurant industry. These examples have all shown how companies that embrace personalization as a core value, and not just a feature can win. In today’s consumer-driven society companies that don’t pay attention to what people want most at any given moment risk losing significant market share to competitors that have built a culture around delighting customers with a highly personalized experience at every turn.