YouTube, Hulu and VEVO ...

According to Nielsen, YouTube led all online video destinations in the U.S. in December when it came to the number of unique viewers it drew and the number of total streams. However, Netflix engaged its viewers for the longest average time.

Among New Smartphone Ad...

Nielsen just released its latest numbers with regard to new smartphone owners, and it would seem that the iPhone (particularly the 4S) is quite popular among those migrating over to the smartphone segment. In fact, since the iPhone 4S launched in October, the number of recent smartphone buyers who chose the iPhone has reached 44.5 percent, up from just 25 percent in October. What’s interesting is that new smartphone buyers seem less and less interested in Android, as Android market share among noobs has gone from 61.6 percent in October to 46.9 percent. Of course, Android still leads in total market share with 46.3 percent. General interest in smartphones is also on the rise, with 60 percent of new phone buyers saying they chose a smartphone over a feature phone. Meanwhile, 57 percent of those who bought a new iPhone chose to go with the flagship 4S.

Portlandia Gets Social ...

Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating.

U.S. Video Viewers Spen...

According to Nielsen, YouTube was the online video destination with the most unique viewers and total streams in November, while Netflix boasted the most time per viewer.

Nielsen And comScore Pu...

Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning. Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days later. Now, the companies have seemingly buried the hatchet and come to this elaborate agreement: “As part of this settlement both companies will enter into a cross-licensing agreement. Subject to retained rights by Nielsen, comScore will acquire ownership of the four Nielsen families of patents asserted in litigation, a portfolio with many U.S. and international patents. comScore also grants Nielsen worldwide licenses for the families of the four patents comScore asserted in litigation. Both parties agree not to bring any patent action against the other for the next three years. In addition, Nielsen has acquired approximately $19 million in comScore restricted common stock with neutral voting requirements, which Nielsen has agreed to hold for a period of one year minimum.” The last part of the settlement agreement is particularly interesting in my view.