Q&A: Catherine Spu...

As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny.

Social Media FAQs

Answers to some of the most often asked questions about social media marketing. ...