Fanta “Chase” 3D Projec...

The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach Related Digital Buzz Posts: New Balance: Sneaker Projection Mapping Adidas France: 3D Projection Mapping Samsung 3D Projection Mapping In Amsterdam

Jam With The YouTube Sy...

If you’ve ever wanted to play with the YouTube Symphony Orchestra, then here is your best chance. Qantas is giving away the chance to come down under to jam with the YouTube Symphony Orchestra in Sydney, Australia, as part of their YouTube campaign. All you have to do is jump onto their YouTube page and Related Digital Buzz Posts: Guggenheim: YouTube Play Ogilvy: Search For World’s Greatest Salesperson Australian Open: Tennis Program iPad App

Europcar: Crush Hour Ca...

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call Related Digital Buzz Posts: Samsung Shakedown Campaign Case Study UN Voices Campaign – Case Study Playboy: Virtual Casting Campaign Case Study

Thomson Reuters launche...

Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.

Jean-Philippe Maheu Nam...

Maheu was most recently chief digital officer at Ogilvy & Mather.