Retailers Aren’t Ready ...

New data from Compuware finds conclusive proof of the popularity of iPads as a shopping device. The firm took a look at the website traffic for 70 U.S. retailers’ delivered to an iPhone or iPad over the start of the holiday shopping season (November 14th through Cyber Monday). On Thanksgiving, Black Friday and Cyber Monday, specifically, there were peaks in traffic with a high of 6,475,354 iPad pageviews on Black Friday alone, based on a statistical sample of more than 140 million pageviews. To be clear, because this data was pulled from a sampling of tests, it does not indicate the total number of pageviews delivered to these 70 retailers’ sites. But because the sample is large enough to be statistically significant (140 million pageviews), it does show the impact of iPad traffic on e-commerce websites. In addition, the second chart (below) shows how the sites’ response times are impacted when the influx of iPad users hit. Now for the bad news. Despite the increases in tablet traffic, many retailers are not prepared to accommodate these new mobile shoppers. Compuware also prepared a chart showing the top retailers’ sites, and whether or not they offered an iPad-optimized website. Surprisingly, none of them do, not even Apple.com. What’s worse, Apple is also among the retailers who don’t offer a native iPad application. (The iPhone Apple Store app runs on the iPad, of course, but it’s not a universal app). For shame! Apple is not alone though. Around half of the 30 top retailers Compuware looked didn’t have an iPad application, either. Want to see what a missed opportunity looks like? Check out the chart below:

It only shows her popul...

It only shows her popularity across the web. She probably focuses on getting fans online, which is a good idea. long island seo

Even though Safari got ...

Even though Safari got the share of 62.03 percent of the mobile market, it only has a 5.4 percent share of the desktop market. Still, with the popularity of Macs, I'm seeing the increase of its use. computer desks

Google+ Now Impacting K...

Love it or hate it , but Klout is one of the key players in today’s influence/reputation market. Even if the whole concept of ranking people based on popularity feels a little icky to you (I feel you), the startup has the potential to form the basis of something bigger, something less spammy, and something less easily gamed by “social media marketers.” Or so we hope. In the meantime, for those of you who care about things like this: hooray, your score just went up today thanks to Google+! Although people have been able to add Google+ to their Klout profiles since September , the company announced today that Google+ is now directly impacting Klout scores. The service has begun measuring the influence for users who have already connected their Google+ accounts to Klout and, of those, 62% are considered “active” users of the social network. For these active users, their Klout scores should have increased based on the popularity of their public Google+ posts. Those who have added Google+ but are not active on the network will not see a drop, however. In other words, there’s no penalty for not using Google+, which seems fair, given that the network’s true influence and importance is still debatable. After calculating the score changes, the median score change for active G+ connected users is 0.4742 and the mean score change is 2.1577. Klout notes that some people who really embraced Google+ as a platform saw their score jump up as much as 40+ points. Users who are active on all three top social networks (Google+, Twitter and Facebook combined) will likely see smaller score increases as opposed to those who are only active on two of the three (i.e., Facebook and G+ or Twitter and G+). But for the most part, active Google+ users, who tend to have scores ranging from 30 to 60, will see a score increase of 2.177 today.

PapayaMobile & Tapj...

Social gaming network PapayaMobile and the value exchange-based mobile ad network Tapjoy are today announcing a partnership that will combine the power of their two communities to help Android users better discover new mobile games. The jointly developed product will be called “Social Marketplace” and it will serve to recommend new games to mobile users based on their popularity among a user’s Papaya friends. In turn, developers will be able to better target consumers with more relevant ads, which means increased opportunity for engagement and monetization. For background, Tapjoy rewards mobile users who install apps with virtual currency they can use within their favorite mobile games. The company’s Personal App Marketplace , which offers customized app recommendations based on user interests, came online earlier this month at www.tapjoy.com (that is, when accessed from a mobile browser). The new Social Marketplace will be a dedicated product feature that’s visible within Tapjoy’s Marketplace. When Android users visit the Social Marketplace, they’ll be able to pick out the games being played by their Papaya friends and then download those apps so they can play, too. This new feature isn’t live yet, but will arrive for developers by year-end, the companies say. It will be enabled only for those developers who integrate both the Papaya Social SDK and the Tapjoy SDK into their mobile applications. However, it should be noted that the Papaya Social SDK works to generate its recommendations based on anonymous user data in an effort to protect consumer privacy. In other words, it doesn’t necessarily show you who’s playing a given game, but it will show which games are currently “hot” on Papaya. (See this screenshot for a close-up example of how this will look). Additional information and sign-up details will be made available on both companies’ websites:  papayamobile.com and tapjoy.com .