I used to support a FMC...

I used to support a FMCG website that heavily relied on PPC marketing schemes and when we shifted to SEO and direct marketing , the results are enormous, translating to above 40% conversions as compared to barely 2% of which when we were still relying on the former.

Great infograph! I just...

Great infograph! I just noticed how they promote using PPC which for me, is a nuisance. It helps but it also takes your ROI down. I think they should focus on gaining more natural backlinks and this will improve their rankings in just months. SEO Reseller

Stopped Buying Links? H...

For those who have abandoned buying links or greatly curtailed their budgets for such activities, don’t simply turn that into PPC or display money. You can leverage it for three SEO tactics that are lasting and promote positive user experien...

How to Avoid PPC Campai...

Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the victim of a PPC campaign strikeout. Good decision-making is the key to avoding and preventing some common PPC pitfalls. Her...

Slim Down Your CPCs Wit...

Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. ...