Scott Briscoe Digital Marketing Blog http://scottbriscoe.com Scott Briscoe Digital Marketing Blog Thu, 24 May 2012 03:17:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Multi-Channel Attribution Models Spur Lively Debate at I-COM http://scottbriscoe.com/2010/03/12/multi-channel-attribution-models-spur-lively-debate-at-i-com/?utm_source=rss&utm_medium=rss&utm_campaign=multi-channel-attribution-models-spur-lively-debate-at-i-com http://scottbriscoe.com/2010/03/12/multi-channel-attribution-models-spur-lively-debate-at-i-com/#comments Fri, 12 Mar 2010 19:52:43 +0000 Digital Marketer http://scottbriscoe.com/2010/03/12/multi-channel-attribution-models-spur-lively-debate-at-i-com/

Agencies predict more brands will adapt the models in the next year, while others question the practice’s value.

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Multi-Channel Attribution Models Spur Lively Debate at I-COM

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