Understanding AdWords A...

A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. ...

Secrets to Paid Search ...

Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money. ...

Wag the Dog: The Tail o...

Search marketers need to focus on maximizing relevance and conversion before bid management.

5 Website Changes That ...

Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. ...

Diagnosing the Impact o...

These two Google tools can help you understand and track your quality score, as well as the effect of your paid search campaign optimizations.