Yahoo Debuts Axis, Thei...

Late last year, Yahoo filed for a trademark on the phrase “Yahoo Axis.” The filing raised more questions than answers at the time, but after six months Yahoo has finally spilled the proverbial beans — Axis is both a new search-oriented add-on for your web browser, and a new browser app for iOS. Before I talk about what it’s like to actually use Axis, let’s first discuss why the hell they’re doing this in the first place. TechCrunch spoke to Yahoo’s Director of Product Management Ethan Batraski, and he told us his his job has been to figure out what search looks like over the next few years. Yahoo Axis was one of his answers. “No one’s innovated on ‘How do I get rid of the search results page altogether’”, Batraski said. “That is what we want to do.” That’s exactly what they did. Once you download, install, and log into Axis with your Yahoo credentials (you do have Yahoo credentials, don’t you?), a small back bar will begin to live in the bottom left corner of your preferred web browser. Right now Axis plugs into Chrome, Firefox, Safari, and Internet Explorer, though Batraski didn’t completely rule out the possibility of Yahoo eventually releasing their own browser should there be enough interest. That little black pill has a search bar nestled in it, and mousing over it causes it stretch across the bottom of your browser window. Actually clicking in the search box and plugging in a search query makes the bar expand to fill roughly the bottom third of your browser window, displaying easily-scannable thumbnails of Yahoo’s search results. Yahoo’s idea here is to give their (or perhaps more accurately, Microsoft’s) search engine its own flexible space to live in outside of the traditional browser paradigm. With Axis installed, users who need to find things online don’t need to tear themselves away from the page they’re currently looking at by navigating to a different page or opening a new tab. There’s no question that it takes a little getting used to — as a longtime Chrome user, it’s become second nature to open a new tab a bang a search query into the address bar — but it’s been very thoughtfully executed. When Axis works (which is most of the time) it works very well. Occasionally, the black search box will fail to close properly, leaving behind a partial remnant of the last search result thumbnail in its place. Perhaps one of the most annoying things about Axis (at least on a Mac) is scrolling horizontally through the thumbnails of search results. Users can click and drag through them with a mouse or hit buttons mounted to the left or right of the results panel, but scrolling side to side with a trackpad can be tricky. It causes the results to move over three results at a time, which sometimes means you miss seeing some results.It’s a relatively minor point of contention (and one that’s probably easy to fix), but still, there you have it. But Axis on the desktop is only one part of the equation — its other half lives on your iPhone (or your iPad). Yahoo has also whipped together a standalone browser app for iOS that seeks to bring that same revamped search experience to the mobile space. This is where Yahoo actually manages to make me swoon a little bit. The iOS app is surprisingly good — it’s more than handsome enough, it runs very smoothly (thanks mostly to its WebKit underpinnings), and your bookmarks sync between devices quickly once you make sure you’re logged in. I’ll also admit right here that I’m a bit of a sucker for their font choices, but let’s not dwell on that. If anything, the big thumbnails for search results play out even better on a small screen. There’s no angling to make sure your finger touches the link just right. That said, I’m not sure it’ll be replacing the stock Browser app for me — what’s great about Axis for the desktop is that it fits into whatever browser you’ve decided you like enough to use. On iOS though, there’s no way to set a default browser so it takes a conscientious effort to use Axis there. For now, the Axis browser app remains an iOS exclusive. It’s not entirely impossible that we’ll see a version make its way onto Android someday, though I imagine Google may not take too kindly to a another search company trying to set foot in their territory. Batraski referred to Axis as an “experiment,” but to my utter pleasure, it’s a pretty damned good one. Is it enough to make a dyed-in-the-wool Googler convert? Probably not, but with nearly 700 million users still using Yahoo, I reckon a solid chunk will find something to enjoy here.

Qwiki Launches A Publis...

Qwiki , the startup that won Disrupt in 2010 , is announcing a new platform today for bloggers and other online publishers. The company’s initial product basically assembled a multimedia “story” around Wikipedia articles, with images, videos, maps, and more. But the vision was bigger — to present a new kind of information experience. Now Qwiki is pitching its platform as a way for publishers to quickly and easily create short, interactive stories, which can be embedded on the publisher site and also featured in a “channel” on Qwiki. Initial partners include ABC News, which is embedding Qwikis throughout its website, and fashion publisher Stylecaster . You can watch some of the sample ABC News Qwikis here . In some ways, they look like regular news broadcasts, but presumably assembled with much less time and effort thanks to Qwiki’s technology, and with a layer of light interactivity (allowing viewers to drill down on individual topics). “What interested us in being the first media organization to use Qwiki’s innovative new video format is the ease with which reporters and producers can create informative and creative video content in almost no time,” says Maya Baratz, senior product manager at ABC News. “We plan to use Qwikis regularly on  ABCNews.com  and  Goodmorningamerica.com  on Yahoo!” Qwiki seemed to have a bumpy 2011. It raised $9 million from big-name investors including Lightbank (the investment fund of Groupon co-founders Brad Keywell and Eric Lefkofsky) and Facebook co-founder Eduardo Saverin, then released an impressive iPad app that took off quickly . However, it also lost its famous co-founder Louis Monier (who founded search engine AltaVista) and other technical executives . This might look like a new direction, but a Qwiki spokesperson tells me, “This isn’t a pivot.” He says the startup will continue working on its consumer products, while also making this platform available to consumers soon. Qwiki will be demonstrating the platform at Disrupt this afternoon.

The Final Six Disrupt N...

It has been a wild week so far at this year’s TechCrunch Disrupt in New York City . Rainstorms and traffic jams couldn’t stop nearly 2,000 people from making it to our big weekend hackathon, and our last two days of interviews, panels and startup presentations over at Pier 94 in Hell’s Kitchen. Tomorrow is going to be the grand finale. Following an announcement from the White House’s top tech officers, interviews with Brooklyn hardware makers, the appearance of an entrepreneurial movie star, and much more, we’re going to be hearing from the top final six companies from our Startup Battlefield. The winner will be selected tomorrow afternoon by our panel of all-star tech judges : top New York entrepreneur Chris Dixon , Google executive Marissa Mayer , leading New York investor  Fred Wilson , Kleiner Perkins partner  Chi-Hua Chien , Sequoia Capital partner  Roelof Botha , plus TechCrunch founder and CrunchFund investor  Michael Arrington . Here are the six finalists appearing on stage tomorrow, in alphabetical order: Ark, the people search engine  that was so popular with users on Monday that the carefully-prepared company got taken offline. Babelverse, the human-powered translation service that won its way out of one hundred companies in Startup Alley. Gtar, the iPhone-guitar hardware startup that has blown past its goal on Kickstarter after launching on stage. Open Garden, the mobile app that lets you tether Internet connections across multiple devices. Sunglass.io, which is bringing 3D modeling to the browser for designers everywhere. Uberconference, the cross-platform service that makes conference calling easy for everyone. See you all tomorrow!

Huffington Post Teams w...

A couple of days ago, I said that the best way to keep traffic flowing to your website was to create solid usable and / or enjoyable content . Whether you’re selling a product, service or yourself, a static page of information won’t bring customers back over and over again. Content does that. Articles, short posts, videos, how-tos, tip sheets, photos, user submissions, games, stories, interviews — these are things customers come back for and search engine spiders, literally, eat them up. The Huffington Post knows this, so they’re expanding their content reach by reaching out to brands who want to become publishers. According to AdAge, Huffington Post is currently working with a major consumer goods advertisers to create an online lifestyle publication. The site will include articles curated from HuffPo’s extensive archive as well as new works created specifically to support the brand. And since HuffPo is an extension of AOL, it’s likely that these new sites will carry ads from their platform so it’s a big win for everyone involved. It’s also a win for consumers because good information is good information, it doesn’t matter if it’s back by a specific brand, newspaper, or a lone opinionated person. How do you get in on this? Easy. Create your own content site. It probably won’t be as big, fancy and well connected as a HuffPo / AOL / Brand collaboration, but it doesn’t have to be. Look at Craigslist.org if you don’t think simple sells. 3 Steps to Creating Your Own Content Site 1. Hire help and pay them. Writers, video makers, graphic artist, find them on Craigslist and pay them something. Seriously. People who are good at what they do get paid to do it. None of this, labor of love or work for credit nonsense. 2. Brainstorm ideas that relate to your brand but aren’t brand specific. For example, a bike store could put together a directory of bike trails, a shoe company can write about celebrity style. Your content must be generic enough to have mass appeal. 3. Post new content regularly. That means at least once a week. Posting new content once every other month or so is a waste of time. To build up readers and to connect with search engines you need to post on a schedule. Once or twice a week is plenty for a branded website. Believe me, unless you have a dedicated content person, even that will be hard to keep up. Creating content is easy at the start. You have lots of ideas and enthusiasm. But creating a content-rich site is a long term project. What you post a year from now has to be as fresh and intriguing as what you post next week. So don’t burn yourself out with a big push at the start. Try a few things and let the audience response be your guide. What are your thoughts on content creation? Fun? Easy? Or last on your list of things to do?

Google Powered Nearly 7...

According to comScore's latest qSearch analysis of the U.S. search engine market, Google powered nearly 70 percent of all organic searches in April, leaving Bing with about 26 percent of organic searches.