| Scott Briscoe Digital Marketing Blog

Two-Thirds of Consumers...

Recent survey data from Prosper Mobile Insights reveal how consumers see location-based coupons, security issues with locations being tracked, and where smartphones and tablets are used, among other things.

Want To Be Ready for iO...

If you’re not already running on the developer build of iOS 5 (whether you’re an actual developer, or a cough-cough-yeah-for-sure-I’m-totally-a-”developer”-shut-up-and-give-me-iOS-5), tomorrow’s the big day. After roughly 4 months of Beta builds, iOS 5 is finally launching to everybody. Before you can dive in, though, you’ll need iTunes 10.5 — anything less just won’t do the trick. Looking to ensure that their servers don’t eat it too hard with tomorrow’s launch, Apple has opted to make the iTunes bit of the equation available this morning. It’s been a while since 10.5 began rolling out in Beta capacity, so here’s a quick recap of the big new features: iTunes Match: For $25 a year, iTunes Match will give you legal digital access to any songs you own (be it through legal means or not). Match won’t actually launch until late October, but support is built into 10.5. Patches a number of Windows-specific security issues WiFi syncing support (when paired with iOS 5) Purchase history (for books, apps, etc) through iCloud If you’ve got a beta build of iTunes 10.5 already up and running, you’ll need to reinstall manually to move to the final release (the Beta considers itself “Up to date”, though it’s set to expire in around 3 days.) Otherwise, you can update iTunes through the usual means, or by downloading it manually here. Crunchbase APPLE Company: Apple Website: apple.com Launch Date: January 4, 1976 IPO: October 11, 1980, NASDAQ:AAPL Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with... Learn more

HP TouchPad Gets $50 Di...

HP has just released a new over-the-air update to the TouchPad , WebOS 3.0.2, that improves the OS slightly including improved auto-correction, the inclusion of wallpaper support, and improved photo handling. The update will appear automatically for TouchPad owners and most devices should receive the update in the next few hours. In related news, the device is now $50 less until September 10, reducing the price to $449 for 16GB and $549 for 32GB. You can grab the promo price here and you can read more about the release here but here we find the major updates. Core applications Calendar Quicker Just Type event search and event creation Improved handling of meeting cancellations Email Faster scrolling Improved message content and image display Improved management of multiple emails in Draft and Outbox views Music Reduced audio skipping when the device is running other applications Better display of album art Photos & Videos Added ability to set wallpapers Faster and more reliable handling of individual photos and albums Text Assist Improved speed and accuracy of auto-corrections Web Increased scrolling support compatibility within web pages Improved performance of remote HTML5 video playback Improved responsiveness of auto correction within the browser webOS System Fixed issues with oversensitive screen rotation Security This release addresses a number of security issues with HP webOS software.