Trident Gum: The Facebo...

Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and pokes to see Related Digital Buzz Posts: Ultimat Vodka: Social Life Audit Facebook App Etsy Gift Ideas for Facebook Friends 1800 Flowers: Flowers From Facebook Friends

Chirpify launches digit...

Chirpify, a seven-week-old social commerce company based in Portland, Oregon, today launched Twitter Commerce for Digital Content, a platform that will allow musicians to sell their music on the social media site, said Chris Teso, the company's founder and CEO.

Eventbrite: Facebook Dr...

Social media sites like Twitter and Facebook are becoming increasingly strong marketing platforms, and, eventually, we should start to see more metrics that show how effective all those likes, shares and RT’s really are for businesses. (There are still precious few.) One company that’s gotten an early start on that is Eventbrite , the online ticketing site, which today publishes some numbers that point to which social networks are giving it the best returns across its operations in the U.S. and UK. The company says that Facebook is the king of all social networks when it comes to ticket sales. In the UK, if a person shares an event on Facebook, it generates an average of £2.25 ($3.60) in additional gross ticket sales. A share on Twitter, meanwhile, drives an average of £1.80 ($2.90), and an event shared on LinkedIn generates an average of £1.24 ($1.99) in additional event revenue. In the U.S., Facebook actually generates even more revenue than in the UK, at $4.13, but Twitter’s impact is much smaller — and even less so LinkedIn, at $1.94 and $0.75 respectively. However, when you think about it, any one of those is an astounding metric, considering that every single one of those bits of marketing are essentially free. Eventbrite notes that at the moment Facebook is also the biggest driver of traffic to Eventbrite, bigger than Google, in both the U.S. and UK. Just in terms of scale, this is not too much of a surprise, since Facebook has the highest penetration of all three — with about 50 percent of the populations of both countries registered on the social network. Eventbrite’s reason for why Facebook is bringing in more sales, however, is more specific to how Facebook is actually used: “The connections we have on Facebook most closely represent the people we actually know and spend time with offline,” its researchers write. The company says that on average tickets in the UK cost about 36 percent more than they do in the U.S., but the “social commerce value” per share is only 24 percent higher in the UK than the U.S. Effectively what that means is that the U.S. is providing a slightly better social bang for the buck than the UK — or “social commerce ratio” as Eventbrite calls it. Specifically it’s .035 in the U.S. and .032 in the UK. However, as you can see by the revenue distribution above, there seems to be a better opportunity in the UK in terms of spreading bets across different social networks when attempting a viral marketing play. Specifically, Eventbrite says that Facebook shares in the US are 56 percent more “impactful”, while Twitter is almost 10 percent more impactful in the UK than the U.S., and LinkedIn is a surprising 95 percent more impactful in the UK than in the U.S. [Image: Planetschwa on Flickr ]

Flash Sales Giant Gilt ...

Thanks to online pinboard Pinterest’s fast growth, many retail sites are placing “Pin It” buttons next to items for sale as a sharing mechanism. Flash sales giant Gilt is taking the whole Pinning trend to another level by allow users to access special deals on pinned items. Called “Pin it to Unlock,” the new social commerce feature allows shoppers to unlock a special deal on a GILT Kids product by re-pinning. Here’s how it works. If a product’s image from Gilt’s site on Pinterest has been pinned 50 times, the pin will link to a hidden sale on Gilt.com where shoppers will have the opportunity to purchase the special item. We’re told products will be reduced by 77% off the original retail value and the deal will be exclusive to the Pinterest page (meaning it won’t be available on Gilt.com) The idea is to encourage users to interact with the product on Pinterest. “We are giant fans of Pinterest. We think it’s the future. This is a new and exciting way to offer a promotion. We know our moms are highly engaged there and it’s a great way to interact with them. We think this is just the beginning of endless Pinterest possibilities,” said Rachel Jarrett, General Manager, Gilt Kids. Obviously, retailers are trying to get creative in capturing the viral effect of Pinterest in a meaningful way beyond just traffic. Now sites like Gilt and others want to see how they can use the traffic and sharing from Pinterest to help conversions.

Infographic: The Value ...

With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster Related Digital Buzz Posts: Infographic: Social Media Holiday Purchases Infographic: Social Media Statistics For 2012 Infographic: The Social Travel Revolution