| Scott Briscoe Digital Marketing Blog

Facebook hires first CM...

Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.

Wunderkit Launches Beta For Its Wunderbar-designed Productivity Platform

Berlin-based startup 6Wunderkinder has just launched their private beta for their productivity suite Wunderkit . This is an extension to their simple, yet well designed task list manager Wunderlist, which was acclaimed both by early adopters and users. With Wunderkit the startup is now taking a next step. They’ve stuck to the user experience that, while beautifully crafted on the one hand is surely tricky to get used to, and have taken their core task manager several steps further by wrapping a fully fledged social network around it. Whereas RememberTheMilk had been their primary competitor until now, the company is now directly competing with full virtual workspace apps such as Podio or Asana , all of them trying to re-invent peoples’ work and organize their private and professional lives.

10 Ways Your Startup Ca...

This is a guest post by Ryan Spoon (@ ryanspoon ), a principal at Polaris Ventures . Read more about Ryan on his blog at ryanspoon.com . Having already covered how startups can use search and Twitter to find customers, here’s 10 steps for finding people on another key marketing platform: Facebook Facebook has evolved from a social network into the fabric with which much of the web is constructed: identity, product, data, experience and so on. Even if you chose to no longer use it as a social destination, you would still find immense value in it through your every-day web usage: registration, personalization, sharing, interaction, etc. This is of course a huge opportunity for consumer-focused startups. Facebook plays a core role in touching each step along the standard product / user funnel: - Acquisition: virality, referrals, paid traffic - Activation: conversion paths from new to active users - Activity: user engagement and retention Below is a slide presentation with five ways to think about leveraging Facebook to affect those three steps on your web experience. Tomorrow I will share five ways to find success on Facebook.com.