Facebook: The Top Socia...

According to a new STRATA quarterly survey of ad agencies, Facebook is far and away the leading social media channel, followed by YouTube and Twitter. Social as a category is right behind online display. Overall, STRATA’s survey found that 64 percent of...

Greatist Wants To Build...

When it comes to health and fitness, content farms rule the Internet. Try to search for something like “how to lose weight” and you’ll get a long list of anonymously-written, poorly-sourced articles. So Derek Flanzarich is trying to build something better with Greatist , where he’s founder and CEO. If you go the site, the differences may be too subtle to notice at first. There’s lots of general how-to content, divided into three categories — fitness, health, and happiness. But when you read the articles, there’s a difference. They’re not covered in ads, they seem to have a genuine editorial voice, and wonder of wonders, they even have a work cited section on the end.  This article about how to never be late again ? Genuinely useful. (Though let’s be honest: I’ll probably be late again.) Flanzraich says his goal is to “build the first trusted health- and fitness-branded business” that’s targeted at young, Web-savvy readers. To that end, there’s a team of four full-time editors, plus a larger network of contributing writers. Content has to be approved by an expert, and every fact has to be cited. There’s even a manifesto urging people to “join the Greatist movement,” which is about making one healthy choice a week, rather than fixating on whether you’re ridiculously fit. The approach seems to be working. In the last five-ish months, traffic has grown from 65,000 to 800,000 unique monthly visitors. Thirty percent of those visitors return, and 65 percent of the traffic comes from social networks (rather than search engines), so people must like the content. As for making money, Greatist is running ads right now, but Flanzraich is also looking into a model where readers could become Greatist members and get access to special deals.

HootSuite Teams Offerin...

HootSuite has announced the release of HootSuite Teams which will help businesses more easily manage the total social media presence across larger groups involved in day to day management of SM accounts. All Facebook reports Social media management platform HootSuite is looking to carve its niche into the business market with today’s launch of HootSuite Teams, a suite of tools designed to further collaboration within businesses. HootSuite said its corporate clients have tripled over the past year, with its social media dashboard now in use at two-thirds of the Fortune 100 companies, and adding that it has seen social media teams at companies expand from one specialist to hundreds at some firms, with an average of 23. Not to be outdone by Google, HootSuite put together a video to promote the service. Google product video producers should not feel threatened, however, since this video is well, not exactly designed to walk one through the tool. Did you get what this tool really does from that video? If you did then you are like, really smart. All Facebook summed it up here. HootSuite Teams will allow companies’ social media teams to: Use its scheduling features to plan social media campaigns months in advance. Limit which company employees can post what to which social networks, enabling powerful permission settings and global top-down controls. Build social media teams by department, product line, or region. Post across Facebook, Twitter, and other social networks as a cohesive team. Assign incoming social media messages to team members for them to follow up on. The Hoot Suite blog goes into a bit greater detail as well so you may want to visit. Marketers are clamoring for tools that make management of the whole social media landscape something that is a bit more manageable and understandable. Will Hoot Suite Teams be the ticket? Time will tell. One thing for sure is that with as many people that use Hoot Suite already this will be an easier sale than if this tool came from anywhere else. Are you interested in Hoot Suite Teams? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Tweets Affect Google Ra...

Branded3 recently conducted “the biggest study of its kind” to find that there is, indeed, a strong correlation between the amount of tweets about a URL and its Google ranking. Among the major findings is that the average ranking for URLs with more than 7,500 tweets is just under No. 5 overall.

The web has also allowe...

The web has also allowed companies to improve the customer service experience. The public nature of company updates and responses on social networks allows companies to show a responsive and caring attitude toward customer questions and qualms. long island advertising agencies