Sonar Rolls Out “Here-N...

This time last year, Brett Martin took the stage at TechCrunch Disrupt in New York to launch Sonar , a mobile app that connects you to friends and other people nearby, based on your existing social networks. Fast forward to today and the Battlefield runner-up is rolling out a major update to its mobile app that will allow Sonar to finally become the “Here-Now” social network. The app previously focused on providing relevant information to users about others around them based on connections via Facebook, LinkedIn, Foursquare, and Twitter. Extremely useful for conferences like Disrupt, when you’re at a party or maybe even starting a new job. So what’s new? Aside from the usual under the hood tweaks, Sonar has crammed in Status, Sonar Presence, Notifications and Messaging. The status update serves as a hyperlocal broadcast tool for those within close proximity and even pushes out a notification to your friends when they’re close by. Sonar Presence runs in the background to let others know what you’re up to or when friends are nearby, pushing a notification to alert you to folks you are already connected to. Sonar says one way they’re set apart from other apps in the space is that they’re most interested in showing you real connections and people you actually care about. Like others in the space, battery issues remain because current devices aren’t optimized to use GPS properly. You can pause Sonar in the background, BTW. Notifications will only ping you when friends you actually know and are connected to are nearby. Messaging is pretty straight forward and lets you lob chats back and forth with other Sonar users. So if you’re heading into the office and Sonar notifies you that a co-worker is close by, you can send a message asking them to hold the elevator or ask if they need a coffee. Sonar also offers a replacement to the irritating “Where are you guys” texts that are a staple of meeting up at a concert or park. Brilliant, no? Oh, you think you’ve heard this before, have you? How useful is Highlight outside of the San Francisco tech circle? Because it’s pretty worthless in New York. There are folks working in every industry imaginable, not just tech. The connections that I’ve personally made with folks in fashion, entertainment and countless other industries are innumerable thanks to Sonar. And what about getting results anywhere outside of a tech hub? Sonar says they had users in 35 countries just within a week of their launch last year, and have seen usage in more than 65 countries total. If you don’t see the value in a service like Sonar, then you’re totally missing the point and drinking the kool-aid. Oddly enough, I’d heard this pitch before but it came at a time before the App Store was even a thing. Back in 2008, Mike declared that he’d seen the “ Future Of Social Networking .” He described it as such: A few years from now we’ll use our mobile devices to help us remember details of people we know, but not well. And it will help us meet new people for dating, business and friendship. Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn-type information for a business meeting v. Facebook dating status for a bar. Given the intimate connection we have with our mobile devices, who wouldn’t want this type of service at our fingertips? It’s not like we don’t immediately Google someone we’ve just met anyway. Mike never disclosed the name of the company and we never heard from them again. But it doesn’t matter. Sonar does just that and more. Sonar  [App Store]

Google’s David Lawee: O...

David Lawee , Google’s VP of Corporate Development, sat down for an informative chat with MG Siegler at Disrupt NYC this morning, and it wasn’t long before the conversation turned to Google’s track record with mergers and acquisitions. “We’ve done 120 acquisitions since 2003, maybe one in 2002,” Lawee said. “And two-thirds of them have been successful.” Doing the math, that works out to roughly 40 deals that didn’t quite pan out the way the folks in Mountain View had hoped. Of course, some them are more pronounced than others. When asked about Slide — the social gaming company that Google picked up for a cool $228 million only to shutter their services a year later — Lawee noted that Slide was “definitely” in that bottom third. But what does it actually mean for an acquisition to fail (or succeed) for Google? When pressed on the issue, Lawee pointed out that each deal has its own particular metrics that Google weighed before they chalked it up as a success or failure. Widevine, the streaming video DRM solution that Google acquired in late 2010 is measured for instance in how many devices it’s reached (and Lawee noted that number has doubled in a year, firmly ensconcing it that top tier of wins for them). The teams attached to these acquisitions moved on to different roles within Google (and often very fruitful ones), but they ultimately didn’t meet the “four or five” key goals that Google had in mind when they inked their deal. Aardvark was a prominent example — Lawee mentioned that M&A team felt very strongly about the role social Q&A would play in search, but Google’s search organization felt differently. Though the Aardvark team (including co-founder Max Ventilla) found a new home working on Google’s Knowledge Graph , the acquisition is still considered a failure because those original goals were never met. The pair also tackled Google’s recently-completed Motorola Mobility acquisition, and Lawee was quick to shoot down the notion that it was a spur of the moment deal. He was, though, a bit more hesitant to tackle the notion that the Motorola deal was put together because of their bid to nab Nortel’s patents. “It’s a complicated area, and it’s not an area that one can just dabble in.” Lawee said. Oh, and just in case you were wondering, he says Google still doesn’t want to buy Twitter.

Rovio’s FB App, Angry B...

Well, well, well. As if you couldn’t get your fix of sling-shotting irascible fowl on every other mobile and social platform known to man, Rovio announced this morning that Angry Birds for Facebook (officially known as Angry Birds Friends ) has finally done flown the coop and left the warm nest of its beta. Avian double-speak aside, what does that mean exactly? It means that, having gone through the requisite user testing, tweaking, and multi-billion-dollar IPO-ing, Rovio’s Facebook app — with a handful of new features in tow — is finally ready for public consumption. As to those features, Angry Birds Friends brings a number of trendy social gaming features to Angry Birds, including tournament mode, new weekly levels, new ways to earn power-ups, rewards, and, of course, tons of social integration. As Angry Birds fanatics are well aware, Rovio launched Angry Birds Friends in beta earlier this year . On top of those things I mentioned earlier, the beta version of Angry Birds Friends has also been a testing ground for Rovio to test out new business models, like offering $1 power-ups beyond pay-to-download options or the infamous Mighty Eagle. The game’s port to Facebook likely had the social network excited, considering that Angry Birds has been a presence on Google+ and other Goog products for awhile now — not to mention the fact that massively popular games like Angry Birds could mean good things for Facebook’s revenue. But, as to Angry Birds Friends’ (what an awkward and clunky name to say aloud, by the way) new features, they’re pretty much self-explanatory, but its new tournaments feature allows user to compete with their friends on four different levels — from Monday to Sunday. The pig-popping user with the highest overall score earns a gold trophy, with silver going to second, etc, etc. And, thankfully, unlike crowns, users get to keep their trophies for ever. For. Ever. The “New Weekly Levels” refer, specifically, to those four new levels being offered in tournament mode, although Rovio hinted that it will be launching further levels every week. Third of all, there are those power-ups, which, on top of the daily rewards users can already collect, users can now earn power-ups in tournament mode. Earn three power-up bundles and you’ll receive a shiny gold trophy. As for context, in case it wasn’t already abundantly clear, Angry Birds is popular. More than five people use it. In fact, earlier this month Rovio announced that its coven of Angry Birds apps had amassed 1 billion downloads. To date, Rovio has released the original, Angry Birds, Angry Birds Seasons, Angry Birds Rio, newer arrival Angry Birds Space, and now, what one might consider its newest arrival, Angry Birds Friends. If you’d asked me two years ago if Angry Birds merchandising would be extremely popular, and that an Angry Birds movie would be in the works, I would have laughed at you. But, considering I’m wearing an Angry Birds t-shirt right now, eating Angry Birds cereal, and that Rovio’s 2011 earnings were about 10-times its estimated revenues from the year prior, with 30 percent coming from merchandising, well clearly I didn’t get the last laugh. Updating in realtime

Social Media Marketer V...

TechCrunch has discovered and confirmed that software giant Oracle has bought social marketing platform  Vitrue  for $300 million. [ Update : A press release has confirmed the buy at an undisclosed price, though we know it to be $300 million.] As if Oracle didn’t offer enough products and services already, the acquisition will give it a strong Facebook marketing platform to offer its enterprise clients. Vitrue had taken $33 million in funding over the years and grown to become one of the most popular solutions for big companies trying to win Facebook fans and push out marketing messages to the news feed. Vitrue, according to a source, was on course for revenues of just under $100 million this year, although we have other sources disputing it may have been that high. TC understands there were a lot of potential acquirers interested. Several bidders approached the company but Oracle was the most aggressive. Oracle is no stranger to massive acquisitions. It bought talent management solution Taleo in February for $1.9 billion . Beyond Facebook, Vitrue helps marketers manage their presences on Twitter, YouTube, Pinterest, Instagram , and other platforms. One of the hallmarks of Vitrue has been it’s ability to rapidly integrate with new partners like Klout to give it talking points for dissuading clients from going to competitors.  Vitrue is “nearly profitable” and was projected to reach profitability in this fiscal year, said our source. TechCrunch understands that Reggie Bradford, the CEO, will “very much remain part of the equation” when Vitrue becomes part of Oracle. His exact title is to come. The purchase  continues the trend of large, old-world Internet marketing companies buying their way into social after being slow to adopt. Adobe bought social advertising provider Efficient Frontier for $400 million in November 2011, just a few months after Efficient Frontier had bought Facebook marketer and application developer Context Optional for a reported $50 million. With time, social has proven too important to ignore. Rather than scrambling to build something and trying to pull brands away from established social marketers, Oracle will instantly gain a massive list of notable clients along with Vitrue. Oracle will also inherit Vitrue’s ongoing battle with competitors like Buddy Media, Wildfire, Involver, ThisMoment, and more for social marketing supremacy.

Wall Street Survivor Ga...

If you’re someone who thinks gamification is just a fad, you may want to look away now. To be clear, Bunchball isn’t just jumping on the latest buzzword. The company was founded to deliver gamification tools all the way back in 2005 — founder and Chief Product Officer Rajat Paharia has told me that he probably came to the market too early, and has had to keep the company alive while the industry caught up. Now it’s focused largely on enterprise customers who want to use game mechanics to turn employees into better workers . There are, however, other applications. For example: Bunchball just announced that it’s partnering with financial literacy site Wall Street Survivor . The site already offers a virtual stock market simulator, but apparently that wasn’t game enough, so it has been redesigned using Bunchball’s Nitro platform. On the new version of Wall Street Survivor ( viewable on the beta site ), there are now “missions” where users learn about stock market concepts. They receive badges for completing those missions and making trades. They can also receive rewards if they have some of the best returns among the virtual portfolios in the Wall Street Survivor database. The change is being touted as a way for the site to appeal specifically to millennial, who may be intimidated by investing and the financial world, but will enjoy the gamified approach.