Facebook enables ad tar...

Facebook is allowing marketers to target ads by consumers' ZIP codes, the company said this week.

Apple Collects iPhone L...

Company says data related to iPhone device location is used to target ads across its iAd network.

Democrats Milk Wisconsi...

Even as news coverage wanes, political groups target ads to build their supporter databases.

Limited Data and Privac...

Despite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S.