I think that women are ...

I think that women are mostly their target market because most of them are hard workers. oil and gas training

BMW DesignworksUSA, The...

The Level 10 brand is back with the M Mouse. BMW Designworks and Thermaltake joined forces again for another unconventional PC peripheral. The two teamed up previously for the spectacular (and expensive) Level 10 case . Hopefully the Level 10 M Mouse will be a bit more accessible. Not everyone can afford a $800 case. The Level 10 M Mouse is said to be the first in a line of Level 10 PC peripherals. The open design, the metal casing, the love-it-or-hate-it design, it’s all very reminiscent of the Mad Catz Cyborg R.A.T. mouse sans the gaming-specific additions like adjustable thumb rest and optional weights. Still, the Level 10 M Mouse is unique. A set screw can adjust the height. The top platform is perforated for passive hand cooling while the hollow design helps with air flow. There’s no word when this mouse will hit the market or the target price. High-end gaming mice can cost well north of $100. With the Level 10 case as a pricing barometer, the Level 10 M Mouse could hit $200.

Store Locator Makes a B...

It’s Millennial Media S.M.A.R.T. report time again. In this round, we’re looking at mobile advertising reach and targeting in November 2011. Let’s start with the Post-Click Campaign Action Mix. Here we find that Store Locator is up 47% month-over-month. Not surprising, given that November was the big push to get shoppers into stores for holiday sales. Going along with this was an 64% rise in m-commerce, still, m-commerce as the final action is on the low side. Biggest click actions? Enroll/subscribe, application downloads and store locator shared the top three slots. When it comes to advertiser goals, there was a shift toward lead generation, making it the second most mentioned campaign goal (25%, an increase of 63% month-over-month). Sustained in-market presence was still number one, but only with 28%. Millennial Media says the shift was due mostly to financial and educational verticals aggressively tracking down leads for their products. Hitting the Target The difference between targeting ads and broad reach is getting thinner with 42% choosing to target ads. The vast majority of targeted ads were based on location with only 31% responding to behavioral or demographic data. MM’s “Did You Know” of the month: Kindle Fire impressions grew at an average daily rate of 19% since its launch in mid-November. I did not know that. Did you? If you like numbers and nifty charts, you can see the full Millennial Media S.M.A.R.T. report for nothing but the cost of your email address. Just follow this link .

Deloitte Adds Mobile Ca...

Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines.

Infographic: The Psycho...

Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights. We all understand that in order to effectively market products to consumers you need to have a good understanding of the attitude and behaviour patterns of your target audience. Psychologists have defined six Related Digital Buzz Posts: Infographic: The Social Commerce Timeline Infographic: A Year In Social Commerce Infographic: The Value of Social Commerce