Scott Briscoe Digital Marketing Blog

Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls

As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy

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Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls

Tags: advertising, analysis, ecognising-the-benefits, emap, its-directory, malcolm-duckett, media, most-out, security, sitecore, targeted-advertising, technology, the-online, the-risks

Gulf nations ban BlackBerry web functions over ‘security issues’

Saudia Arabia and The United Arab Emirates are both banning some of BlackBerry internet-based functions over ’security issues’.

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Gulf nations ban BlackBerry web functions over ‘security issues’

Tags: arabia, are-both, banning-some, black, emirates, Mobile, regulation, saudia-arabia, security-issues, technology, telecoms, united, united-arab

Seventeen magazine debuts augmented reality dressing room

Hearst Magazines has teamed up with technology firm metaio to launch what they claim is the first ever ‘markerless’ augmented reality online shopping application on Seventeen.com.

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Seventeen magazine debuts augmented reality dressing room

Tags: advertising, augmented-reality, gaming, has-lodged, have-overtaken, killer-for, launch-what, magazines, media, online-time, technology, virgin-media, with-technology, with-the

Apple faces consumer backlash after ‘antenna-gate’- survey

One in four (26 per cent) of Brits are now less likely to move to an iPhone4 after witnessing the media frenzy over the smartphone’s alleged weak spot for mobile reception.

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Apple faces consumer backlash after ‘antenna-gate’- survey

Tags: alleged-weak, are-now, brits, for-its, from-its, global-search, mobile-reception-, over-the-smartphone, research, search, sparking-condemnation, technology

Virgin Media trials broadband delivery through electricity poles

The Welsh village of Crumlin in Caerphilly is the latest trial site for a new means of delivering broadband services. Virgin Media is working in conjunction with power company Surf Telecoms to provide fibre optic broadband services via electricity poles.

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Virgin Media trials broadband delivery through electricity poles

Tags: a-new-means, caerphilly, crumlin, latest, optic-broadband, provide-fibre, services-via, technology, telecoms, the-latest, trial-site, welsh, with-power

Panasonic launches online movie TV service

Panasonic announces what it claims is Europe’s first connected TV movie service, offering online films to rent and buy through its Viera Cast TVs.

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Panasonic launches online movie TV service

Tags: announces-what, broadcast, country, europe, first-connected, media, movie-service, nottingham, offering-online, schools--, technology, thousands, viera, viera-cast, what-it-claims

YouTube recreates TV experience with ‘Leanback’ feature

YouTube has launched Leanback, a new service aimed at the living room offering full screen, HD videos optimised for big screen TV viewing.

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YouTube recreates TV experience with ‘Leanback’ feature

Tags: aimed-at-the, branding, for-big, getting-the, has-launched, marketing, technology, Video

AudienceScience boosts ad targeting with wunderloop buy

Online advertising technology company AudienceScience, plans to acquire Hamburg, Germany based, wunderloop.

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AudienceScience boosts ad targeting with wunderloop buy

Tags: advertising, apple, audience, broadband-for, but-with, developing-innovative, get-providers, good-idea, hamburg, help-provide, retail, seamus-swords, swords-at-choose, technology

Apple debuts iAds mobile ad platform

Apple has launched its much-anticipated new mobile ad system ‘iAds’, marking the technology giant’s first foray into advertising.

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Apple debuts iAds mobile ad platform

Tags: advertising, first-foray, has-launched, into-advertising-, its-much-anticipated, marking-the, marking-the-technology, Mobile, new-mobile, technology, technology-giant

Foursquare rejects Yahoo bid for $20m funding boost

Foursquare has raised $20 million in a second round of funding, ending speculation that the location-based firm would accept a bid approach from Yahoo.

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Foursquare rejects Yahoo bid for $20m funding boost

Tags: a-bid-approach, bid-approach, ending-speculation, location, Mobile, social, start-ups-, technology, yahoo