Social Networking Prope...

With the launch of its Mobile Metrix 2.0, comScore shared some data regarding mobile media usage across apps and mobile browsing. Among the key findings is that more than 80 percent of time spent with mobile media happens via apps.

Here’s The Epic Borderl...

Back during the heyday of CrunchGear (now known as TechCrunch/Gadgets), we couldn’t get enough of Borderlands . The game masterfully combined the game play of a FPS with the best elements of an RPG. In a scene full of Call of Duty clones Borderlands is completely novel. Gearbox just released the launch trailer for the second installment and it promises more of the same big gun, big monster madness. The game launches on September 18th. Hey Erick, I’m going to be sick that day, m’kay?

AmEx Leads $12 Million ...

Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology.

MilkPEP promotes mobile...

The Milk Processor Education Program (MilkPEP) is conducting a month-long marketing campaign for the launch of its mobile website, m.whymilk.com. The effort, launched January 11, encourages consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort along with partner Interpublic Group agencies.

Diablo Media to Donate ...

Diablo Media, www.diablomedia.com, an industry leader for affiliate networks, announced today the launch of their Diablo Cares program.