Obama Camp Horns in on ...

ClickZ takes a look at the online media market in Iowa, where voters caucus for Republicans today.

Esurance launches integ...

Car insurance company Esurance has launched an integrated ad campaign in conjunction with its agency Leo Burnett that attempts to "elevate" the online car insurance shopping conversation, a company spokesman confirmed in an email.

Twitter Charity Swear J...

Here’s a fun idea for a Friday and it helps raise money for charity so leaves you feeling good! We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online. You can login with Related Digital Buzz Posts: The Twitter Job Hustle Experiment Orange: #Winterwarmer Twitter Campaign Volkswagen Fox: Twitter Zoom Campaign

Microsoft’s Loses $728 ...

We concentrate on the online space most of the time here at Marketing Pilgrim. With that in mind, we just had to point out that despite all the relative calm about Microsoft’s Q4 reporting (meeting expectations, profitable etc), we can’t keep our eyes off the staggering $728 million loss on $668 million in revenue for the online piece of the tech giant. If you are keeping track that means that the online loss for the fiscal year totals $2.56 billion (yup, with a b) on revenues of $2.53 billion. Here’s a picture of Microsoft’s online track record thus far from SAI . Is there any hope for turning this continuing trend around? What do they have to show for it thus far? A few percentage points gained here and there in search share against a competitor, Google, who may have finally broken their social networking glass ceiling with Google+? Of course, it’s not like the online operations will sink the tech giant but if online is the future of the business world and it appears that your online operation is a bleeder, what does that say about the future? We desperately need competition for Google in search but how long can Microsoft continue to keep online operations afloat? Oh, and let’s not forget that some of their cash cows’ fields are being grazed by Google online bovine like Docs, Chrome and more. What’s your take on Microsoft’s future be it online or off?

TV Ad Dollars Set To Do...

This is one of those ‘it’s not a surprise but it’s still a surprise statistics’. It feels sometimes to us inside the Internet marketing space that with how massive online is, it must be as big as TV, right? Well, according to this chart from SAI’s Chart of the Day that’s not even close to true by a wide margin. This kind of perspective is good to remember because it reminds us that people still watch TV a lot (probably too much) and that shift to the online world while happening is happening at a pace that many may find hard to believe. So how are working to get those TV dollars moved over to the online side of the ledger?