TV Ad Dollars Set To Do...

This is one of those ‘it’s not a surprise but it’s still a surprise statistics’. It feels sometimes to us inside the Internet marketing space that with how massive online is, it must be as big as TV, right? Well, according to this chart from SAI’s Chart of the Day that’s not even close to true by a wide margin. This kind of perspective is good to remember because it reminds us that people still watch TV a lot (probably too much) and that shift to the online world while happening is happening at a pace that many may find hard to believe. So how are working to get those TV dollars moved over to the online side of the ledger?

Reader’s Digest l...

To clean up the online sweepstakes space by streamlining out clutter and scammers, the Reader's Digest Association (RDA) will launch a website to serve as a one-stop sweepstakes shop. The Prize Digest website has been in beta since May 7, but its official launch in early July will be the opening salvo in the company's bid to stir up an online sweepstakes frenzy.

Hitwise Tracks Presiden...

Experian Hitwise has taken a look at the online trends surrounding the presidential candidates’ social media campaigns efforts. Needless to say, the race to the White House is heating up online. Here are some of the highlights: Romney, G...

9flats, The European Ai...

9flats , the peer to peer apartment rentals site (or Airbnb-clone ), has secured a "major investment round" led by Silicon Valley VC firm Redpoint Ventures . European-based eVenture Capital Partners also participated. Terms of the deal aren't being disclosed although 9flats says this brings its total funding to $10m just six months after the startup was founded. The new round will be used to expand 9flats' management team and service across Europe as it aims to become a "global player" in the online travel industry.

Privacy is consumers...

Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.