Hey Tagged, Badoo Has B...

As a social network aimed at helping you meet new people – don’t mention the phrase ‘hooking up’ – Tagged’s vice president of sales and marketing Steve Sarner claims other companies are only now catching onto ‘social discovery’ and the site is “by far the largest” in the social discovery space. Ex-squeeze me? I’m afraid we’ll have to balance this, and perhaps educate Mr Sarner a little, in case he hasn’t heard of a little site called Badoo .

Study: Lower CPCs for a...

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

Fly Or Die: G+ Or Faceb...

F8 is afoot and it looks like Facebook schooled the Internet . But what about G+ and, most important, the new features added to head Facebook off at the pass. Erick and I discussed the pros and cons of both services, the various improvements, and, while I got a kick out of G+’s collaboration features, especially as a way to get work done, Erick was more impressed by timeline. Both services are wildly impressive – but only one can fly higher than the other. It’s too early to say who will win the social race or if it’s anyone’s race to win, but it’s an interesting exercise follow these guys as they try to grab the social graphs of millions of people.

Facebook ‘Likes&#...

Charts for top 15 retail brands on the social site.

Brands embrace the soci...

As social media encompasses a larger share of brands' ad spending budgets, marketers are seeking social media AORs instead of a roster of firms for project work. Working with one agency, instead of many, eases the burden on brands by streamlining the social marketing process, industry experts said.