comScore: Video Viewing...

comScore is releasing more data that supports the growth in online video in the U.S. The research and analytics firm reports that in June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, compared to 5.6 billion viewing sessions in May. In June, 178 million U.S. Internet users watched online video content for an average of 16.8 hours per viewer. YouTube saw 149.3 million unique viewers during the month, with 2,311,116 viewing sessions. On average, users spent 5.4 hours on YouTube in June. VEVO came in second with 63 million viewers and 399,503 viewing sessions, followed by Yahoo with 52.7 million viewers. Microsoft and Viacom Digital ranked fourth and fifth respectively. As we reported previously, YouTube had revealed that the video site is now handling 3 billion views per day, but comScore’s measurement of viewing sessions is different from actual views. We’re assuming a viewing session is measured as sitting in front of YouTube before clicking away, which could include watching 1 video or 10 multiple videos in a single session. YouTube is probably counting individual views. Video ads continue to populate online video streams, with americans viewing nearly 5.3 billion video ads in June, compared to 4.6 billion video ads in May. Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online. Hulu generated more than a billion video ad impressions in June followed by Tremor Media with 753 million ad views (up from 700.8 million ad views in May). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.

comScore: The Average Y...

comScore has just released its monthly data on online video engagement, with 176 million U.S. Internet users watching online video content in May for an average of 15.9 hours per viewer. The total U.S. audience engaged in more than 5.6 billion viewing sessions during the course of the month. And 83.3 percent of the U.S. Internet audience viewed online video. comScore says Google sites (a.k.a. YouTube) was again the top video property in May with 147.2 million unique viewers, 2.17 billion viewing sessions and an average of 311 minutes spent per viewer on the site (that’s an average of 5 hours spent per view in May). YouTube had previously revealed that the video site is now handling 3 billion views per day, but comScore’s measurement of viewing sessions is different from actual views. We’re assuming a viewing session is measured as sitting in front of YouTube before clicking away, which could include watching 1 video or 10 multiple videos in a single session. YouTube is probably counting individual views. VEVO followed with 60.4 million viewers (and 309 million viewing sessions), with Yahoo (55.5 million viewers) and Facebook (48.2 million viewers) taking the third and fourth spots, respectively. Viacom Digital ranked fifth with 46.5 million viewers. The U.S. internet audeince viewed a whopping 4.6 billion video ads in May (up from 3.8 billion in April ), with Hulu generating the highest number of video ad impressions at more than 1.3 billion (up from 1.1 billion ads in April). Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad views, followed by Adap.tv (642 million) and BrightRoll Video Network (565 million). Time spent watching videos ads totaled more than 2 billion minutes during the month, with Hulu delivering the highest duration of video ads at 560 million minutes. Video ads reached 45 percent of the total U.S. population an average of 34 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month. The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 12.6 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

Video Ad Network Tremor...

Tremor Media, one of the largest video ad networks on the web, is launching a new product today to give marketers more insight into how video ad campaigns are performing. The Tremor Video Hub is an advertising console that helps marketers measure, track, and report what’s driving performance of their video campaigns. Video Hub not only lets marketers see where their videos are running, but, through the use of Tremor Media’s SE2 technology, gives them insight into which campaigns and destinations enhance a brand, what sparks viewer engagement, and why a campaign is working. The Video Hub automatically analyzes the content, environment, demographic characteristics and delivery metrics to help pinpoint the right time to deliver and advertisement to a specific type of viewer. The dashboard returns analytics and results from campaigns in realtime, giving marketers a live picture of campaign performance. The console will be available to all clients who buy campaigns on the Tremor Media Network. These insights are vital for advertisers to determine how well their ads are performing and which environments perform the best for their brands. An in-depth analytics platform seems like a no-brainer to me. Tremor, which has raised $80 million in funding, has been on a bit of a shopping spree of late, buying mobile video ad startup Transpera and streaming ad platform ScanScout. And the company is on track to top $100 million in revenue this year. CrunchBase Information Tremor Media Information provided by CrunchBase

Exclusive: Tremor Media...

Tremor Media is making another acquisition today—mobile ad platform Transpera. Terms of the deal were not disclosed. Transpera’s ad platform enables the distribution and monetization of web videos on mobile phones. With the Attention Network , the company offers publishers a way to monetize off of mobile video ads and gives advertisers a way to market their wares by serving targeted ads in the form of interactive display banners, pre-roll videos, overlay ads, post-roll experiences and mini sites. And Transpera says its ad platform provides the highest revenue per impression; its video ads delivered through Transpera can be placed across the mobile Web and on a variety of platforms such as iPhone, iPad, Android and of course BlackBerry. Transpera’s network includes publisher brands such as AccuWeather.com, CBS News, Discovery Communications, MSNBC.com, MTV, Travel Channel and more. The startup has raised a total of $17.3 million in funding from Flybridge Capital Partners , First Round Capital , Intel Capital and Labrador Ventures, JLA Ventures, RBC Venture Partners, and BlackBerry Partners Fund. So why does Tremor Media want Transpera? Tremor Media, which is one of the largest video ad networks on the web, is eying a share of the mobile video ad market. And now Tremor can offer its advertisers the ability to target consumers on a number of platforms within one campaign buy. Tremor has steadily been growing its network; most recently acquiring streaming ad placement service provider ScanScout. And according to comScore’s latest video metrix data, Tremor Media is the largest video ad network on the web, with 1 billion ad views in December (only behind Hulu). And in terms of total reach of the U.S. population, Tremor Media had the largest reach out of all video ad networks at 51.4 percent. Of course, the company has pretty deep pockets in terms of funding. Tremor has raised just south of $80 million to date (half of which was secured in April of 2010). And Tremor’s fast growing revenues are on track to top $100 million in 2011. CrunchBase Information Tremor Media Transpera Information provided by CrunchBase

Major Video Ad Networks...

Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore.