Task-Based Marketplace ...

Fiverr, a global marketplace offering tasks and services for as little as $5, has raised $15 million in funding from Accel Partners and Bessemer Venture Partners. This brings the company’s total funding to $20 million. Merchants, entrepreneurs, contractors and more workers in more than 200 countries use Fiverr to monetize their skills, talents and resources. They can offer “Gigs”, ranging from web design, logo creation and market research, to personal greetings and video animation, in Fiverr. Customers can then access these jobs for services they need rendered. Fiverr helps service-providers collect payments, promote their services, manage orders, exchange files and communicate with buyers. In January 2012, Fiverr launched Levels, a reputation-based promotion system to help entrepreneurs build their business and earn more revenue. After sellers successfully complete at least 10 transactions, they unlock advanced up-selling tools to offer Gig extras and charge more for their services. Now more than 30 percent of Fiverr transactions are greater than the site’s starting price of $5. Currently tasks range from $5 to $150, and there are over 650,000 tasks and services listed on Fiverr. Co-founder Micha Kaufman explains that the entire ordering process for a task takes seconds and there have been millions of tasks completed to date. The company, founded by Shai Wininger and Kaufman, has grown 600% in transaction volume since the beginning of 2011 and currently employs more than 40 people in Israel, the U.S. and Europe. “Our vision is to turn Fiverr into the eBay for the service economy,” says Kaufman. The new funding will be used for global expansion, product development and hiring. Fiverr plans to double its team by the end of 2012.

Verify Now Lets Designe...

Interaction design and strategy firm ZURB has turned more and more of its internal apps into products for other designers over the last few years. Among these products is Verify , a handy little tool that allows design firms to quickly collect and analyze user feedback on screenshots and mockups. With Verify, for example, a startup could test multiple versions of its homepage or logo and see which one people like best, where they click and even what they remember about the site. Today, ZURB launched the latest version of this tool, which includes two major new features: multivirate testing and multi-device support, allowing developers and designers to test their designs on the actual devices they are intended for. Verify already allowed its users to test new designs with the help of a battery of different tests, including basic preference tests, a mood test (what feelings does this screenshot evoke?) and a memory test (what do your users remember about your site after looking at it for 5 seconds ?). Once a test is completed, the designers get access to a detailed report with all the necessary statistics. Until now, these tests only allowed ZURB’s users to pitch two different designs against each other. With this new version, users can now try out multiple variations of their designs and see how their testers react to them. These mulitvariate tests are now available for all the currently available tests on Verify. ZURB offers a free 30-day trial for Verify and its paid plans start at $19/month. It’s worth noting that multivariate testing is only available with a $99/month premium plan.

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