Amazon launches promo t...

Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.

Spike TV to launch R...

Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products.

Barnes & Noble camp...

Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York.

Netflix And Amazon To E...

Movie and TV streaming service Netflix is to launch in the UK and Ireland in early 2012, according to the company today. Pricing will be announced closer to launch but the company says it will launch on a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile tablets and phones. In the UK it will go head to head with Amazon-owned Lovefilm , the well established streaming service. Amazon acquired LoveFilm in January for £200m, having previously held a 42 per cent stake in LoveFilm from since 2008 when Lovefilm acquired its European DVD rental business.

Yahoo promos new tablet...

Yahoo will launch an interactive tablet-based advertising product this fall, Patrizio Spagnoletto, VP of b-to-b marketing of the Americas at Yahoo, said on Oct. 5. PepsiCo also said it would unveil a consumer interaction product in October.