Affiliate Ball New York...

There is big news and a lot of hype swirling around the Affiliate Ball. Neverblue stepped up their marketing game by securing the “title” sponsorship for this event and will now have the appropriate nomenclature of "Neverblue Presents The Affiliate Ball".

Badgeville integrates K...

Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities.

Virgin Mobile Confirms ...

Ah, last week — you’re but a distant memory now. Remember that one time when we all hung out and broke the news that Virgin Mobile was shifting up their plan prices , as well as dropping the mandatory $10-per-month fee for BlackBerry users? Yeah. Those were good times. Virgin Mobile’s reminiscing a bit this morning, stepping back to confirm that the new plans we listed last week are, in fact, the real deal. To jog your memory: The 300 minute plan, which was $25, will now be $35. The 1200 minute plan, which was $40, will now be $45. The Unlimited minute plan, which was $60, will now be $55 (!). All plans still come with unlimited data, texting, and web. BlackBerry users will no longer be charged the $10 a month BlackBerry fee. These new plans will go live on July 20th.

Blekko Now Powers RSS S...

Blekko made more moves in the search space today, announcing a partnership with Flipboard the app for iPad. Blekko will now power the social magazine's keyword searches. "It's a tremendous opportunity to partner with a great brand and an outstan...

Microsoft Vet to Fill F...

Frank Holland will now head the firm's global advertising sales business.