HomeAway and E*Trade parlay expensive TV spots into “fans” and “followers.”
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For Some Brands, Super Bowl Ads Yield Big Impact on Facebook and Twitter
The site is testing in-stream audio ads through a partnership with online radio ad network TargetSpot, hoping not to alienate users.
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MySpace Cautiously Tests Audio Spots
Paul Hales, former editor of Incisive Media’s leading website theinquirer.net is joining up with online publisher and tech ad sales network Net Communities to launch a new website, THINQ.co.uk.
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Ex- Inquirer editor to launch technology news site
Vodafone will launch iPhone in the UK on January 14, available from £30 a month on a 24 month contract.
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Vodafone to sell iPhone in UK on January 14
Every year seems to be declared the ‘year of mobile’, but what exactly does that mean? Douglas McDonald, Head of Mobile and Chris Tyas, Head of Innovation, at digital and direct agency Tullo Marshall Warren, declare the end of mobile, and the begining of converged devices…
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Guest comment: Mobile is, like, so 2009
Print and Web publisher offers search ads and lead gen services to local advertisers.
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New York Media Partners with Clickable for Local Web Ad Sales
Panels with online and offline data continue to be the rage among big agencies.
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WPP to Leverage Kantar Data for Media Planning
Google and Facebook are reported to have struck separate partnerships with online music streaming and digital store Lala.
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Google and Facebook take on iTunes via Lala link up
DMGT have announced that the London Lite will be closing, with at least 36 members of staff losing their jobs.
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Freesheet London Lite to close
How can we protect vulnerable consumers, such as children, from scams and harmful material online?
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A watchdog for the digital world