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Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’

August 3rd, 2010 | No Comments | Posted in Digital Marketing News
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Sainsbury’s is launching a month long digital campaign on Facebook, billed as “Junior Masterchef meets Ready Steady Cook”, with the twist that the contestants’ summer themed recipes will be judged by three nine year olds.

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Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’

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Games overtake email as second top online time killer- US study

August 3rd, 2010 | No Comments | Posted in Digital Marketing News
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Games have overtaken e-mail as Americans’ number two online time killer for the first time, according to new research, with social networking coming top of the list.

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Games overtake email as second top online time killer- US study

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Virgin Media files complaint about ‘anti-competitive’ Project Canvas

August 3rd, 2010 | No Comments | Posted in Digital Marketing News
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Virgin Media has lodged a complaint with Ofcom, aimed at halting the BBC-backed video-on-demand service Project Canvas.

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Virgin Media files complaint about ‘anti-competitive’ Project Canvas

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Seventeen magazine debuts augmented reality dressing room

August 2nd, 2010 | No Comments | Posted in Digital Marketing News

Hearst Magazines has teamed up with technology firm metaio to launch what they claim is the first ever ‘markerless’ augmented reality online shopping application on Seventeen.com.

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Seventeen magazine debuts augmented reality dressing room

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Facebook SEO: Of Links and Likes

August 2nd, 2010 | No Comments | Posted in SEO, SEM, Online Marketing

Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn’t mean it isn’t time to consider SEO opportunities with the leading social site

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Facebook SEO: Of Links and Likes

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Brits lunch hour web surfing habits revealed

August 1st, 2010 | No Comments | Posted in Digital Marketing News

A majority of British workers (72%) spend their lunch hour online: shopping, banking, catching up with the latest sport or chatting to their friends on email or Facebook, according to new research.

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Brits lunch hour web surfing habits revealed

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TalkTalk expands into mobile via Vodafone deal

August 1st, 2010 | No Comments | Posted in Digital Marketing News

Internet and phone provider TalkTalk has struck a deal with Vodafone to offer mobile services under the TalkTalk brand, alongside its existing home phone and home broadband offering.

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TalkTalk expands into mobile via Vodafone deal

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Less Facebook Time for U.S. Users in June

July 27th, 2010 | No Comments | Posted in Digital Stats

Despite a drop in time spent with the site, Facebook’s unique audience continues to grow.

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Less Facebook Time for U.S. Users in June

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SurveyMonkey targets UK with website revamp

July 1st, 2010 | No Comments | Posted in Digital Marketing News

Online survey company SurveyMonkey is embarking on an aggressive European expansion strategy designed to grow its already strong customer base, with the UK at the heart of its plans.

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SurveyMonkey targets UK with website revamp

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Email ‘prompts half of UK consumers to make offline purchases’

July 1st, 2010 | No Comments | Posted in Digital Marketing News

E-mail is a strong driver of offline purchases and a powerful tool for promoting brand advocacy across social networks, according to new research.

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Email ‘prompts half of UK consumers to make offline purchases’

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