Puppy Arbitrage

If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.

The Friend Test

In some ways we lament the recent decision by Yahoo to ban all ads that either directly or indirectly point to non-branded diet and teeth continuity programs, which means this could be the beginning of the end for the various Rachel Ray's diet blogs and Mom's Teeth Journal.

Getting to know your Tr...

When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.

22% of Marketing E-Mail...

According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.