When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.
According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.